It is inevitable that you will have to, initially employ the services of a web site design expert. Ideally they are already an experienced webmaster. A competent and experienced webmaster will know webmaster tricks that you've never even heard of and probably not notice. Obviously, your webmaster will keep you up to speed on these intricacies. Your webmaster will also work closely in conjunction with your manager and your band. Once your web site design expert has every piece of knowledge that he requires he will immediately register your site under a domain name. The financial 'cap' on this should be pre-determined.
He will then busy himself making the site as visually appealing without too much 'clutter' whilst making literary tweaks in the interests of seo optimisation. SEO optimisation can make or break a site....and both factors can be achieved all too easily. This is why I highly recommend a web site design expert.
Once a 'draft' website has been completed, both band and management should be given access for either approval or further advice. Bare in mind, 'further advice' means further spending. Don't fall into the trap of having to borrow money merely for a website.
You are more than likely, if the person that you hired for your web site design is giving you their
On a final note, YouTube videos should be utilised on their site. Great care should, however, should be taken. YouTube videos of your band taken on a hand-held video from the back of a room aren't going to encourage return videos. I took the hint of a friend of mine. I mimed to my own soundtrack.....and it worked a treat.
Also, with regard to YouTube videos on your site, don't be afraid of saying a few words; a mini-blog, if you like. This brings your fans 'closer' to you. My advice in this department is....keep it short; ideally under 2 minutes. Keep your YouTube video content relevant but I encourage you to add your own personal touch
If you implement the above-mentioned strategies, I guarantee that your seo optimised website will very soon skyrocket in numbers on a global scale.
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