Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Monday, September 9, 2013

Should Independent Musicians Allow Free Downloads?

As an independent musician trying to gain exposure in the music business, create some awareness and enthusiasm for your band, but also trying to make a living with your music at the same time you may wonder -- Is it is a good business decision to provide a free download of one of your songs online for fans and/or potential fans?
There are a couple different patterns of thought on this throughout the music industry. To some it still remains a controversial issue among musicians and business people alike. Others may tell you it is a 'given.' I have put together a brief summary of the pros and cons to allowing at least one of your songs from a full length or EP-CD, or a single to be downloaded online for free from a business point of view. Never lose sight of the fact that you and other independent musicians are a business....that is if you want to be viewed superficially as an independent musician, behind the scenes you are a business.
Pros to Allowing a Free Download:
* You are giving your current fan base a way to interact and spread the word about your music 
* You are offering a gift of appreciation to your current fans 
* You are providing an enticement for current fans and potential fans to purchase the entire album once they have had a taste of your single.
* It can be a great promotional tool. You can get setup with promotional postcards to give away at shows which have a promotional code. The fan is directed to a website where they punch in the code and get their free download. This way they really feel like they are getting something of value for free.
Sure, you can always offer fully streaming music which allows fans to listen to  entire music albums without downloading it to their hard-drive or iPod, which will entice them but by giving them a free download you are actually offering them more of a token of appreciation and you are opening a lot of doors with new fans. Whether you know it or not, no matter how encrypted or non-downloadable you think a track may be, it does not take someone who is very tech-savvy to be able to clip it anyway.
Cons to Allowing a Free Download:
* You are losing revenue for each free download 
* You are losing potential revenue for each person the original person who downloaded your song shares the file with. 
* That's about the only con ----
So you have to weigh the two to figure out if it makes sense to offer a free song download. Obviously it does not make sense to offer an entire record for free download. Kind of defeats the purpose of trying to sell records, or does it?
I believe the greater majority of independent music industry labels, business managers, and publicists, will tell you that it probably can't hurt to offer a free download once in a while. You may want to offer it on a limited basis by way of your Newsletter in the course of usual promotion so that you do not lose revenue on a consistent basis. The choice is ultimately yours of course - but again - once in a while should not hurt sales and could potentially increase them in the long run.

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Monday, August 26, 2013

Independent Music Business

Investing in your career as an independent musician is a business venture. It isn't free. I didn't anticipate the journey as I was barely aware of the music industry online when I began and this is just the premise. This is an enterprise almost similar to a start up company in a new music industry where the internet plays a major role in distribution and copyrights. Th upside is...many avenues can be pursued free as opposed to what used to happen in the 'bad old days.'

I fortunately encountered a music industry specialist who produced great results across the independent music spectrum  This guy said he believes there is a free recipe. At this point it is still too early to talk about success as an independent musician or anywhere near it. I still remain optimistic about my career. One can say that being a working artist is a complex adventure. It is. Especially when the economy is still unstable globally. Again, however, there are many avenues that can be investigated and/or pursued for free.
Managing the distribution process is essential; therefore, the use of alternative distribution is mandatory nowadays. Starting with new independent distributor taking a portion of your revenue. This realm is now slowly shifting to the attitude of the independent artist submitting their music free whilst the distributor takes a percentage after a sale. Then satellite radio airing music for free and even malls and grocery stores distribution, the scene is changing rapidly today. A famous digital platform, available though apple computer products, (not to name it) is already challenged with digital rights management technology available for your cell phones and computers.
The use of regular distribution is still possible through regular major labels but is rare and should be embraced when made available. Some structures feed your one single to all kinds of distributors within the whole industry. This particular point will be addressed in a later blog so you may wish to subscribe to this blog for free or sign up to my free mailing list at the end of this entry.
You name the location and independent musicians needs to find its market, such as the appropriate radio stations to air songs. For example, I have read that there are people who are paid to sit down in New York City and wait for the radio reps to listen to your tunes. Later in the game agents, with their business and administration prowess constantly oozing from them, come in to the picture to develop your talent and brand the artist image as an independent artist selling your act and helping you open for major artists. One advise, use email promotion wisely. (see below). It is mandatory. Your own mailing list could become a goldmine and should start helping you selling. It takes time to build a solid list of followers so get to it as soon as you can.
Then it always comes down to the quality of your production, recording and your music and how much people like your stuff, which is only possible if it is good. And it must be good as people in the value chain are taking a little share of your revenue.
It is exciting to develop a universe around art. Nowadays I wonder and realize how many hats an independent artist needs to wear to be capable of entering the music industry. It is business. The golden days is coming leaving space for all kinds of artists and a new industry.
The question is to find out whether or not the independent artist is ready. I do not think too many truly are and I'll probably be shot at dawn for saying this. The difference is; one independent artist and the next one is that one knows how good they are. On the other hand, someone like myself knows how good I'm not. I finally understood the complexity of the new and ever-changing environment and can feel comfortable enough to take myself as an example. Scars and all. We are quick to assume. The industry is changing constantly and reinvents itself. Keep in touch right here.

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Friday, April 26, 2013

Recording Rock Music


As industry insiders, we sometimes forget that when discussing the recording process, the rest of the world really has no idea what we are talking about. Hopefully this will provide an explanation of the song formation process in layman's terms so that there may be less disconnect between the professional and the consumer.
As with any creative process, there is no absolute hard and fast procedure that must be followed stringently, but there is a logical development that all recordings must go through, which includes:
Composition
Arrangement
Recording
Editing
Mixing
Mastering
That being said, this is an explanation of that general process and what takes place during each of these steps.
Composition
Composition is really where a song or piece is born. Preceding this step may be brainstorming and idea formation, but the song actually begins to take a real form and become an entity in itself during this stage.
This is what separates ideas and melodies floating around in the air from actual well-formed songs. There isn't a whole lot to be said concerning Composition, other than it consists of forming a melody (and often basic accompaniment) that flows chronologically from a start to a finish. Lyrics (if applicable) will also likely be written at this time.
Arrangement
Arranging is taking the Composition that has been created and determining what instruments will be used for the recording, writing the parts that those instruments will play, and the tempo (speed, beats per minute) that the song will be played in.
To best illustrate this point, think of the song "What a Wonderful World." The most famous version of this song is arguably the one sung by the great Louis "Satchmo" Armstrong. Compare this to the Ramones version of the same song. Both are based on the same Composition, but with entirely different results based on the fact that they are Arranged differently using very contrasting instrumentation and are at vastly different tempos. (You can use any number of examples to illustrate this principle; "Yesterday", "Happy Birthday", etc.). Arrangement, as with Composition, may range anywhere from informally assigning parts to instruments to drafting the parts using musical notation, all dependent on the preferences of the arranger and the formality of the project.
Recording
Now we start to get a little more technical.
The term Recording is often used to refer to this and the following three steps as a whole, but for simplicity's sake, the term Recording is used here to mean "putting performances to tape" (or as is the case now, a digital format). This is also referred to as Tracking, Cutting Tracks, etc.
Recording Studios have long been somewhat of a mystery to industry outsiders, but basically what takes place during Recording is microphones and various (expensive) sound altering equipment are used to capture a sound being produced in an acoustically tuned room or environment and storing that sound information onto some sort of media (be it magnetic tape, a computer hard drive, or, in the old days, acetate discs).
Generally, a process called Multi-Tracking is used for commercial recordings in which each microphone (and hence, each sound, be it vocals, guitar, or cello) is printed discretely to the storage media to be manipulated at a later time.
To simplify it a bit, the 'normal' stereo recording that a consumer would hear is comprised of two tracks or channels, the Right and the Left. During the Recording or Multi-Tracking stage, there are virtually innumerable quantities of tracks or channels that can each be controlled separately from the other tracks. For instance if you have recorded a vocal part on one track and a guitar part on another, because they were recorded discretely in a Multi-Track setting, the volume of the vocals can be increased or decreased without affecting the sound or volume of the guitar track whatsoever.
In a typical session, what you would be left with after completing the Recording stage is any number of discrete tracks each containing an instrument. An example of a track listing for a rock song might be:
Track 1: Kick Drum
Track 2: Snare Drum
Track 3: High Tom
Track 4: Low Tom
Track 5: Overhead Left
Track 6: Overhead Right
Track 7: Bass Guitar
Track 8: Electric Guitar
Track 9: Acoustic Guitar
Track 10: Keyboard Left
Track 11: Keyboard Right
Track 12: Lead Vocals
Track 13: Background Vocals
Meaning that each of these tracks had a microphone assigned to it for the specific purpose of recording the desired source. (Notice that tracks 1-6 are for various parts of a typical drum set).
Also (not to complicate things further, but...) these instruments need not be recorded at the same time. The bass guitar player could record his/her part on Thursday, and the vocalist might lay down tracks a week later. Basically, because they are on separate tracks, the musicians do not have to be playing at the same time or even in the same place to create a finished product that sounds like they were looking right at each other. This also enables a multi-instrumentalist to record all the instruments themselves and create their own 'virtual' band where they are the only member.
Editing
Had this exercise been written 15 years ago, I would not have included Editing as its own section as it generally takes place during Recording and Mixing on an 'as needed' basis. But with the evolution and general industry acceptance of digital and non-linear recording formats, Editing has become a much more important and functional stage in the creation of a musical work.
Simply put, Editing consists of changing the original recording by way of altering the timing, pitch, or speed of an individual track, or tracks to change the performance. One such common practice is referred to as "comping." Comping is the idea of recording multiple takes of one instrument with the intent of compiling all of the takes into one cohesive take for the purpose of eliminating errors or creating a 'perfect' take.
For instance, a vocalist may sing the same part over and over again making mistakes in different parts on each take. Rather than continuing to search for a complete perfect take, or settling for the best take and having to live with the mistakes, the recording engineer (the guy turning all the knobs ?) will choose the best take and then after identifying each mistake within that take, pull the line, phrase, word, or even syllable from another take where the mistake did not occur and paste that into the correct spot on the best take essentially eliminating the mistake and making it sound like it was performed and recorded without it.
Digitally, this process is simple and can be completed with just a couple of mouse clicks. Using analog tape, it becomes much more cumbersome and requires a series of meticulous tasks to record to a third track while muting and un-muting the source tracks, or pulling out the old razor blade and slicing away.
This is just one example of the use and purpose of Editing. To go into the virtually infinite uses would be long and redundant as the editing limits in the digital domain are nearly limitless.
Mixing
The Mixing stage is necessitated by the differences in the format that is used in the Recording stage and the format that the end consumer is able to use. If you recall, when we finished the Recording stage, we were left with (for example) 13 different tracks, each with it's own instrument. Each of these tracks by now has been edited to contain the best possible performance during the Editing stage, but they are still individual tracks and not one cohesive song that a consumer can pop in the CD player. For argument's sake, we will only discuss Mixing down to stereo and not touch upon surround sound, 5.1, 7.1, 9.1, or any other format as stereo is currently the most generally accepted format (for now...). Mixing is the process of taking all of these individual tracks (in our example, 13) and by way of using sound altering effects, changing volumes, and manipulating perceived position Left and Right (panning), creating a stereo (two track) recording. Think of it in terms of a funnel. The individual tracks are the wide end, and they must be brought together to form two tracks (the narrow end).
Again, we will not go into the intricacies of Mixing in practice, but in order for all of the tracks to sound good together (play nice kids...), they must be twisted, manipulated, affected, squashed, and combed so that they sound just right and like they are all playing together in one space just for the listener instead of all separately and in padded booths like they actually were.
Once this is accomplished, we are left with a stereo (two track) recording with all the instruments sounding great together and the song is nearly finished.
Mastering
This is the final and most often overlooked step in the song creation process. In fact, if you were to ask a group of musicians what mastering is, chances are a good portion would not be able to tell you what it is and why it is so important.
Essentially, Mastering is preparing the final stereo recording for commercial consumption by pumping it up to a usable volume and making sure that the song will sound good on any sound system it plays on, from a home theater system that costs thousands of dollars, to your little tiny, terrible laptop speakers.
Mastering is most important if you have multiple songs and are creating an album or if you are preparing your recording for commercial release. This is because when the Mixing stage is complete, the stereo recordings you are left with were mixed to sound good on the speakers that they were mixed on regardless of how that sound translates to other spaces and speakers. Also, in the case of making an album, you don't want Song #1 to be a whole lot louder than Song #2 or even Song #15. Have you ever listened to a CD where you were constantly adjusting the volume just to maintain a consistent pleasant playback level? This is a CD that has not been mastered (or was mastered poorly). The same applies for making the songs sound like they belong together in that you don't want one song to sound 'tinny' (a.k.a. too much high end equalization) and another 'boomy' (a.k.a. too much low end).
So that explains why Mastering is important for album, but what about commercial releases? Imagine if your un-mastered song were on the radio between two wonderfully mastered songs. You would get swallowed up. Your song may be too quiet, or have too much low end and basically just sound unprofessional by comparison.
As mentioned before, Mastering will also make sure the final product sounds good no matter where it is played or what system it is played on. When making a presentation of your final product to a client, record label, or even friend, you don't want to say, "Sorry, I can only play this through Yamaha NS-10 speakers." And you certainly don't want to be taken by surprise and find out that it sounds bad everywhere but in the studio.
So there you have it. The real deal on how a song is created from Composition to Mastering and now the final product. No more mystery and technical jargon. So now that the cat is out of the bag, everyone can do it all on his/her own right? Wrong. Just knowing an automobile works on an internal combustion engine doesn't mean you can start building your own cars. Audio professionals have spent years learning what to listen for and how to make things sound 'right.' Not information that can be gained in a four-page discourse. Contact your local audio professional to get your project started, but at least now, you'll know what you're in for.

Tuesday, April 2, 2013

Advice For Independent Bands


If only it were so simple in the life of an unsigned band. If you're reading this it's probably because your band is awesome, talented, unique, and... not ready to sign with a label.
"What?? No way!" You say, "we're all super talented and our songs are really well crafted. Of course we're ready."
No, you're not. That's not because your songs aren't good, or you're look isn't right, or any of that other stuff artists tend to over think. It's simply because most musicians tend to forget what half of the "Music Business" is. Business. (And to be honest the balance between "music" and "business" is really more like 20-80, favoring business.)
As much as we wish it were so, talent and skill simply are not good enough to warrant label interest. How many super-talented musicians do you know who are still unsigned? If talent were all it took, wouldn't they already be packing arenas?
The fact is record labels as businesses are looking for something they can cash in on quickly and with as little investment as possible... record labels sign success.
So what does that mean? As an unsigned band, it's up to you to establish a fan base, book shows, record, publish and distribute material, and yes, even make a profit.
Now I know this all sounds backwards. Isn't that what the label is for? In short; not really. At least not in today's music industry. Changes in consumption habits and technology have left record labels less willing to gamble on startup, and even up and coming acts, which means it's now up to unsigned bands to prove their success, and ultimate worth.
But better you're aware of the realities of the music industry earlier, than to haphazardly throw yourself into the mix with no real idea of what you need to accomplish to succeed. As stuffy as it is to talk and think business, it's even more frustrating to see all your efforts end in nothing.
So what can you, the unsigned band, do to become a success? Here are some tips to get you started:
Record Some Music: This seems like a no-brainer, but record something. Anything. Set up a couple mics during practice, or ask a friend with equipment if they'll help you cut a demo. Or even find a studio with affordable rates. There are a variety of ways to get it done. Online classifieds, message boards and schools with audio engineering programs are good places to look.
Give those recordings away (almost) free: At this stage the whole purpose of recording is to give fans something to remember you by. But that doesn't mean you can't get anything out of the transaction. A simple one-page website, or 'landing page', where people can download your stuff in exchange for sharing their email address is a great way to build a fan base. But keep it simple. Include a brief summary of your band, and explain how the process works. The page should have no more than 2 options for visitors: share your email and claim your download, or leave.
Promote the download: Print business cards and hand them out at shows, you can get hundreds for extremely cheap. Promote it on your band's other online sites as well (Facebook, Reverbnation, Twitter, etc.)
Build, and use, an email list: I know, 'who still uses email?' But there's a reason you're doing all this. Firstly it establishes a direct connection with fans who you know are willing to act when it comes to hearing, and staying in the know on what the band is doing. And it's a much more direct method of promoting shows and other happenings than hoping your post will stand out amongst hundreds of updates on Facebook. Second, it proves to labels that your band has an active fan base, willing and excited to be involved with you, and ultimately more likely to financially support your efforts through show attendance and album sales.
Find some signage: On average, new acts only seem to tell an audience the name of the band 2 to 3 times per set, if that. That's not enough to stick with most people, especially in a loud bar or venue. So put your name in writing. The kick drum graphic is a classic, and works great as long as no one is standing in the way. Whatever signage you chose, just make sure it's easy to read for everyone in an audience of 200 or so.
Concerning merchandise: It's awesome! Everyone loves seeing their band's name on tee shirts, stickers, bracelets, buttons, beer cozies and the like. But don't expect to get your money back on them. As an unsigned band these are simply more tools to keep you on the top of people's minds. And you'll likely be giving most of it away for free anyway. I'm not saying avoid merchandise, because it's definitely good to have. And eventually it will be necessary. But do know that there are more efficient ways to build, and showcase, your success.
Obviously this list is far from comprehensive, and there are thousands of other ways to promote your music. But keep in mind that whatever you do, record labels are looking for trackable information that proves you're successful. As an unsigned band, starting with simple, low-cost methods is a great way to establish a foundation and take your first steps.
If you wish to gain more insight into the ongoing changes in the world of independent music, feel free to contact me using the email form below my Bandcamp player.


foxyform

Tuesday, November 13, 2012

Independent Music Online


Using the internet to find music you like to listen to and build your music collection in any style of music is an easy and affordable way to add to your music library as you can easily burn your own CD's or download mp3's to your iPod or other music player. It is also a great way to find out about current and new artists, new album and single releases, get free lyrics and find free music downloads. The popular free iTunes software and music library allows you to create your own music library, find TV shows, podcasts and get free music downloads and for only $0.99 a song download you cannot really go wrong. Plus there are a lot of websites online where you can find free music videos and mp3 downloads like YouTube, MySpace, Rawkus, CDBaby, Soundclick and so many others.
What does this mean for the future of music? With the everyday consumer buying on average 2 new music albums a month this could have an effect on the music industry but most shops like Virgin, HMV and other well known music retail shops also have online websites which offer even more discounts and sometimes a music community so the music lovers using the internet can only boost music sales.
The internet is also a good place for independent artists without a major record label to upload and promote their music. There are a lot of independent music websites where you can create your own profile, update fans with your news and even sell your own music. The royalty companies like ASCAP, PRS, Harry Fox and BMI also have internet music licenses you can get so that you receive royalties and commissions for all music plays on internet radio stations, and for any music downloads and mp3 or CD sales.
You can even make your own music by buying and downloading music production and creation software you find online to your PC or laptop and if you have a good sound card and microphone you can make and record your own music and beats very easily. In fact, you can find hundreds of free loops and backing tracks you can download and even license for commercial use making it easy for the music producer and songwriter to make their own music.
And if you want to learn about music, study an instrument or get advice on the music industry you can do a search on the internet and find so much free and useful information in articles and on music websites and blogs.
Does this take away the traditional way of making and playing music for the musician? Some think so but you can look at it like this; the internet has opened up the whole globe to us and you can make good music contacts from all over the world and build your own worldwide fan base just by promoting your music online. Music you may never have even heard of has become easily available and the whole music scene and industry has benefited and grown because of internet and satellite communications.
You can see then that using the internet connects music lovers around the world and Cyber Technology has made it easier for the songwriter and musician to create and record their own music. Plus it opens doors for the independent music artist and also increases exposure for major record label artists so that they can build their fan base and sell more of their music.

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Monday, April 2, 2012

Avoid Legal Disasters With Your Band

Singer of the finnish thrashmetal band Mokoma.Singer of the finnish thrashmetal band Mokoma. (Photo credit: Wikipedia)
Being in a band should  be fun. Most people who play do it because they have to; it is part of their soul. What musicians need to know is that the band business is full of potential legal liability. Very few people see it that way, but they should. A band usually travels, it owns heavy electricity based gear and lights; much of which is very expensive. The band relies on as many people as possible coming too one place to see them if they want to succeed. A lot of the places that bands hang out serve alcohol and people are there to let loose, party,and have a good time.
As an active musician and a lawyer, I see both sides of this. The fun, rewarding parts as well as the potentials for legal disaster if your band does not take the proper steps. These potential disaster scenarios are present regardless of whether you are a small startup band playing in the bottom tier clubs or parties or have gained some popularity and are playing larger venues or the big stage.
There are many disaster scenarios. Legal training teaches you to think in these terms. I can't help it. It is as much a part of me as the guitar licks on Dark Side of the Moon. Here is just one such disaster scenario that I think everyone who has ever played in a band will realize is not at all far-fetched. There are many others, but here is one.
Disaster Scenario
You have worked hard to put your band together. Over the past 4 years, you have had several changes in lineup. First you replaced the drummer that was late on every fill and had the personality of Eyore from Winnie the Poo. Then you vocalists' wife was jealous and you ended up replacing him. The lead guitarist had a huge ego and was messing up the vibe. This story of building a band are common. We have all been there.


Now, finally, you have a cookin' band. Your summer is looking great: all festival dates, even a couple of big backup dates. The band is cookin'. You have hit your stride. Success is coming, you can feel it.
One night, you are playing one of the old clubs that you started out in, more or less for nostalgia but certainly not for the money. A couple of the members decide to make a party of it. These are old friends there and they keep buying drinks for the band. By the end of the night, a couple of the members are pretty lit up.
After the gig, Tom, the lead singer gets in his car to drive to an after bar party. On the way there he swerves into the coming lane and runs head on into another vehicle.
Toms has no insurance. Tom has no assets. His only income comes from the band. The other car involved files a lawsuit. Who are they going to sue?
If you have not organized your band through an official corporate or LLC entity, every member in the band is likely to be sued. The law is likely to deem you to be a partnership. Every partner is jointly and severally liable for all damages caused by other partners. That means everyone is potentially responsible for the full extent of the damages.
Now let's say the drummer, let's call him Jim, has a great job. He has amassed a ton of money in the bank and investments. He owns a million dollar home where the band rehearses in his plush rehearsal room. He owns multiple businesses. He is set.


The lawsuit comes up and finds that the singer was responsible for causing the accident. 100 % responsible. Each member of the band is joined as a party because there was no legal entity formed for the band. The band members filed a motion to dismiss early on in the lawsuit claiming that the singer was not acting within the scope of the business of the band. The court rules that he was acting within the scope of band business at the time of the accident. He was leaving a band show.
Damages come down at $5,000,000. Each partner is liable for the full $5,000,000 under joint and several liability principles. There is no insurance. Everyone except Jim is poor. Jim is worth $10,000,000. Who do you suppose is going to pay the damages? Jim, who drank water all night.
The next thing that happens is that Jim gets summons to appear at a supplemental collections hearing where the other side asks him questions, under penalty of perjury, about what he owns, what he is worth, where his assets are etc.
The next thing you know, Jim's house is attached. His wages are garnished. Someone comes and gets his boat. All sorts of things start happening in Jim's life. All because he played in the band where the singer got drunk and swerved in the oncoming lane on the way home from the gig.
A lot of bands are pretty apathetic about their business structure. They go to gigs, collect cash and split it up at the end of the night. They give very little thought of legal liability or protection of assets.
So the lesson here is, if you are in a band do not assume that you are immune from possible liability just because you have not yet "made it" or you are just doing it on the side. The band business is filled with possible legal issues, regardless of the size or success of the band. You need to take the appropriate legal steps to protect yourself and your assets from exposure to these risks.

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Thursday, March 8, 2012

A Band Is A Business

English: Robert Plant (left) and Jimmy Page (r...Image via Wikipedia
The title of this article contains a statement few musicians are willing to accept. A band that does not accept this fact is still running a business, but is probably running it very poorly. Accounting, Management, and Marketing are all crucial factors in achieving success in this cut-throat industry.
Any venture desiring success must first define what success means to them. Is success playing 50 shows per year? How about 50 shows per year to crowds of 500+ fans. Or even better, 50 shows per year to crowds of 500+ fans paying $10 for tickets. Whatever your definition of success, it must be determined from the start. That definition will be your goal and your guiding light.
"Failing to plan is planning to fail." This statement made years ago by one of my favorite college professors has stuck with me and rang true in so many situations. You have your lofty goal of selling 10,000 albums per year. That is a great goal, but no goal is worth a dime if you don't know how you are going to get there. So many times, musicians take a haphazard approach to their operation. They know they want to be the next Led Zeppelin, but planning it out is too boring. They "need" to be out there playing shows and living the rock lifestyle! Wrong. Sure, shows are important. But, if there are 12 people at your show, including your parents and a couple aunts and uncles, that show is likely a waste of your time. It might be good practice, but once you're past the beginner's stage, it's time to get serious.



So, now that you're sold on business planning, here's how to do it. There are many variables that must be addressed in your business plan including marketing, competition, operating procedures, personnel, finance, and accounting. Seriously, all of these must be addressed. To have fans you need to market. That's pretty obvious. You need top of the line marketing materials, so people take you seriously. What other bands out there are begging for the same gigs that you want? What do they play? How good is their show? Can yours be better than theirs? These are all questions you have to ask yourself. Fans are going to go to the most entertaining show, so you need to be competitive with the other acts in your region.
How will you run the band? How many times per week will you practice? What time are these practices? How many songs need to be rehearsed/written at each practice? These things must be planned out, or too much time will pass with nothing accomplished. Who is going to buy the van, PA, and other equipment? It may be necessary to look into financing and work with your band to find options that work for you. And finally, the most boring of all, accounting. You will sell albums, T-shirts, hats, tickets, and a multitude of other merchandise. You must know what you owe your suppliers for these items, when it must be paid, how many you need to order to satisfy the demand of your fans, how much you must charge to turn a profit, and how much you owe uncle Sam. For more details on business planning visit sba.gov.
There you have it. Those are the primary components of any worthy business plan. Now, go make your own lofty goal of becoming the next Led Zeppelin or Metallica. But remember, if you're serious, figure out how you're going to get there first.


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Friday, May 14, 2010

May You Have A Strong Foundation

The reasons for a bands' formation are many and varied. The adrenaline of that initial enthusiasm of the prospect of actually performing live is literally blinding. I cannot emphasise enough that it is during this embryonic phase where every aspect of your band should be considered, discussed and carried out both precisely and in slow-motion.


Despite your eagerness to 'get out there' many factors must be addressed.

The first factor is the bands' line-up. If a full and competent line-up hasn't been formed, then auditioning musicians must be attended. Don't hastily take on the first bass player because he's a nice guy or vocalist because she's attractive.


A band is a business. Despite how they may present on stage, professional independent musicians treat their work as a business. They rarely make it as far as the so-called 'glitz' and if they do, it'll only last one or two gigs.


The auditioning process for a band entails more than most people realise. Are prospective new members willing to perform your style of music and are they able to? Are they willing to rehearse at the times (which should already be set) the band rehearses? Are they willing to travel rather long distances for gigs?


It is also very important to find out the aspirations of prospective members, their track record musically and their personality. Obviously at auditions a musicians competence can be gauged pretty quickly, as can their ability to adapt to your style of music if this is required.

During auditions prospective candidates are going to be (ideally) on their best behaviour. When the band gets on a roll this can quickly change. It is a wise move to have someone outside the band observe auditions. Subtle things like body language, eye movements that people think go unnoticed, the way that the musician being auditioned carry themselves in general should all be taken into account.


A few musicians may disagree with what I'm about to say but I'm speaking form well over 20 years experience. It pays to ask around about the persons general character, circle of friends and so forth. Be upfront with them and tell them that this is part of your protocol. When it comes to individual band members, any secrets that may jeopardise the bands' progress further on down the track should be willingly and openly brought to the surface immediately.


Every band member is the business of the band. This can be subtly reinforce with involving every member as much as is possible with all facets of matters pertaining to the band. No matter how trivial a matter may seem, the more in-touch with the 'big picture' of the band that all members are privy to, as a professionally courtesy and a business tactic.


These initial moves really do ensure that your band is a cohesive unit before you hit your first note at rehearsal.






<a href="http://bobfindlay.bandcamp.com/album/redemption">(You &amp; Your) Poison Pen by Bob Findlay</a>