Tuesday, November 13, 2012

Independent Music Online


Using the internet to find music you like to listen to and build your music collection in any style of music is an easy and affordable way to add to your music library as you can easily burn your own CD's or download mp3's to your iPod or other music player. It is also a great way to find out about current and new artists, new album and single releases, get free lyrics and find free music downloads. The popular free iTunes software and music library allows you to create your own music library, find TV shows, podcasts and get free music downloads and for only $0.99 a song download you cannot really go wrong. Plus there are a lot of websites online where you can find free music videos and mp3 downloads like YouTube, MySpace, Rawkus, CDBaby, Soundclick and so many others.
What does this mean for the future of music? With the everyday consumer buying on average 2 new music albums a month this could have an effect on the music industry but most shops like Virgin, HMV and other well known music retail shops also have online websites which offer even more discounts and sometimes a music community so the music lovers using the internet can only boost music sales.
The internet is also a good place for independent artists without a major record label to upload and promote their music. There are a lot of independent music websites where you can create your own profile, update fans with your news and even sell your own music. The royalty companies like ASCAP, PRS, Harry Fox and BMI also have internet music licenses you can get so that you receive royalties and commissions for all music plays on internet radio stations, and for any music downloads and mp3 or CD sales.
You can even make your own music by buying and downloading music production and creation software you find online to your PC or laptop and if you have a good sound card and microphone you can make and record your own music and beats very easily. In fact, you can find hundreds of free loops and backing tracks you can download and even license for commercial use making it easy for the music producer and songwriter to make their own music.
And if you want to learn about music, study an instrument or get advice on the music industry you can do a search on the internet and find so much free and useful information in articles and on music websites and blogs.
Does this take away the traditional way of making and playing music for the musician? Some think so but you can look at it like this; the internet has opened up the whole globe to us and you can make good music contacts from all over the world and build your own worldwide fan base just by promoting your music online. Music you may never have even heard of has become easily available and the whole music scene and industry has benefited and grown because of internet and satellite communications.
You can see then that using the internet connects music lovers around the world and Cyber Technology has made it easier for the songwriter and musician to create and record their own music. Plus it opens doors for the independent music artist and also increases exposure for major record label artists so that they can build their fan base and sell more of their music.

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Friday, October 19, 2012

Your Music Website


Let's have a look of your situation then... maybe you are a great singer or you have a small band or even your own label. You have big ideas but only a tiny budget. Your father doesn't own a record company and your mother isn't a Hollywood actress so your network is confined to the local press writers and groupies.
Maybe you already have your own CD's and have made a few sales but you can't seem to find the time for promotion. The gigs you play bring in a little money but things don't seem to be getting anywhere. So how to progress?
One very realistic option is to exploit the potential of the internet. Of course, the internet has often been cited as the answer to everything, but in this case, it really can provide impressive results. And this is the key: it's a cheap and it's quick.
The music industry is changing, has changed. We are in serious transition now. The discontent amongst music buyers has created a gap which the internet can adequately fill.
The internet music market is real. A survey by Georgia Tech found 41% of all internet users have purchased music from the web. Forrester predicted a market volume of $76 million USD for digital music downloads in 2003, rising to $541 million USD in 2005 and continuing to reach $2 billion USD in 2007.
The statistics suggest there is a genuine market for legal, modestly priced music.
The internet is a perfect platform for marketing your music. Promotions, press releases and
positioning are cheaper here than in the real world. Your audience is already here. The web
(along with sites like pitchforkmedia) has become the first point of reference for music news and as we all know, it is a popular resource for downloading music.
The internet's function as a communication medium gives you a direct line to your listeners, peers and even your critics. Email is the perfect mechanism for keeping in touch with fanclubs and sending newsletters and it's cheap.
That doesn't mean if you start a music website today and get busy selling music downloads online that you'll be able to give up the day job immediately! However, the internet can provide a lot of things you need to promote yourself as a musical artist.
This is what a music website could do for you:
1. Provide news to your fans when your latest CD is ready, read it here!
2. List gigs or concert dates (and any changes)
3. Sell your songs as music downloads to fans all over the world
4. Provide press information
5. Publish interviews, photos and biographies
6. Provide a communication center for dialogue with fans and other bands
7. Act as a "calling card" for getting new bookings or attracting the attention of major labels, getting contracts for incidental music etc.
A website can represent your music in multimedia much better than print or radio, and it is much cheaper than TV. And you can sell your songs as music downloads anywhere in the world! Consider the comparatively low start up costs (for example, the 1-2-3 Music Store script lets you set up a complete "shop" and costs only $168 for a label license and only $68 for an individual or band).
Music downloads are emerging as a serious alternative to the CD. In an age where most modern
kids burn their own CDs, it makes sense to adjust your strategy accordingly. Selling songs as moderately priced downloads means you have no production costs. It means you don't need a record deal and you are free to do what you want with your music. Package a CD cover along with the songs and your fans can burn the CDs themselves.
Buying music downloads is potentially a more satisfying buying experience than traditional music shops. It provides instant satisfaction for consumers when they discover, download and play your songs immediately.
The internet is an amazingly flexible format. Theoretically, you could record a live show, encode and upload it later that evening so that the entire show would be available for sale the next day. Fans would love to have this as a reminder of a great concert. Better than a T-shirt!
Seriously consider setting up your own music website and selling your music online. A music website is often the first port of call for people - fans, label managers and A&R to check you out. It makes good sense for you, as an unsigned artist to have one.

Wednesday, October 10, 2012

Dear Artist: Behind The Music Video

The video clip to "Dear Artist" is the first time that I have discussed any of my songs at any great length publicly. There are a few factors that I feel I should address to put you in the picture before viewing the "Dear Artist" video clip with the idea of increasing your insight and enjoyment of the track.

I'm a recovering alcoholic. I have been sober for several years now. I suspect that I was an alcoholic since I took my first drink. I reacted to alcohol differently to other people. I could drink much more and yet cause no harm to others....any direct harm that is. The severity of my abuse led to numerous alcoholic seizures. Once a person experiences a seizure, they remain prone to seizures for the rest of their lives; alcohol induced or not.

I had been sober for two years and gave the aforementioned alcoholic seizures no thought as I had been put on medication to help prevent them. At around 7pm. one evening I began to feel 'odd.' As my former seizures were alcohol induced, I had no recollection of any aura that often surrounds gran mal seizures. I took myself to bed. Approximately an hour later (according to my parents) I had a seizure. They were alerted by me slamming against my bedroom wall. The seizure lasted approximately 15 minutes.

After each seizure I can recall feeling 'odd.' On this occasion I can recall spending the night listening to the rain and trying to escape the odd sensation that I was experiencing. I tried to visualise a calming scene. It took me some time to reach a scene that my mind was happy with.

The scene ended up as a French cobble-stoned street. It was in black and white. I took this image one step further and pictured how this scene came about. In my minds eye I came up with an artist painting this scene from a second storey window, so I was actually picturing a scene upon a scene. It sat very well with me. It sat so well with me that I was able to get to sleep. The following morning, I had the lyrics that you hear on the video below written in the space of about 15 minutes.


The 'scene' of the video was, to my mind, a stroke of genius by Haych Storm. I think the various 'displaced' paintings in the background of the video really capture the confusion of "Dear Artist." The 'jaunty' beat & uplifting lyrics of the chorus, from comments received, act as a perfect counterpoint to the more serious & cynical nature of the verses.

The video clip is obviously mimed. Haych suggested wearing headphones purely as a prop. My initial response was "What?" She thought that I wasn't keen on the idea. The fact is, I was so blown away by the idea that I was half-shocked. 

It worked a treat. "Dear Artist" became the first track on my "Mean Business" album.


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Sunday, September 23, 2012

Touring Tips For Your Band



"Hello, er, um..." (pause and look down at set list) "Flint, Michigan! Are you ready to rock?!"
Well, it sounds like you've done it. You've taken that giant leap of faith, piled in a van with your band mates and hit the road. You're all so excited and everything is going perfectly...except for your drummer's BO...and your singer's insistence on singing the falsetto portion of "Bohemian Rhapsody" in your cramped, non-resonant living quarters ad nauseam...and your keyboardist's musings on the musical legitimacy of 80's synch-pop...and your guitarist, drooling on your shoulder. Though becoming touring road warriors is not a perfect science, there are things that everyone can do in order to live together in a less stressful environment. The following are tips on how to co-exist with your band of brothers and how to bring about a little Kum Ba Yah on the road.
1) If your band can't agree on what to listen to, then prepare to bring your iPod. And if you can all agree, still bring your iPod.
It sounds like such a small issue really. But let's consider this in the context of other work environments. How happy are corporate workers whose cubicle neighbors hum songs that they find annoying, or whistle, or talk too loudly on the phone? Essentially, a van is a smaller, more confining cubicle environment, where 4-6 people intimately co-habitate, on wheels. Does that make questionable musical tastes any less so? Definitely not. So if you cannot stand to listen to your bassist's Michael Bolton indulgence, prepare for this ahead of time and bring your own supply of tunes. Besides, people's tolerance for song repetition varies greatly so you can't go wrong bringing your own favorites.
2) Don't play any instrument consisting solely of air and flailing appendages.
Unless you are also hoping to gain a substantial following as a wicked karaoke band, air guitar on the road is a huge no-no. For one, it's annoying after about 30 seconds. For another, there is not nearly enough space in the van which means that you will ultimately end up maiming one of your fellow passengers and you don't have money to fix them up if you accidentally deck them during the solo in "November Rain", do you? This tip also applies to drummers whose "portable drum kits" consist of anything that doesn't move and some things that do.
3) Don't assume anyone else with bring anything useful.
Rechargeable batteries for the iPod? Check. Extra guy liner for that bad club lighting? Yup. A spare tire when the van gets a flat? Um, no, that was removed because it took up too much space and no one could fit the inflatable stage blow-up doll inside the van, so one of them had to go. Essentially, if you need it, assume that no one else will ever consider bringing it along. So before going on the road, make a list of all the things you personally will need, then a list of all the extras you'll need for your gear. Now add "first-aid kit", "extra cell phone battery", "phone card", "duct tape", "emergency credit card", "aspirin" and "frequent shoppers' cards" to your list. Now add everything that you know everybody else will need but will neglect to bring, starting with the items they always bug you for at your gigs because they forgot theirs (gum, picks, set lists).
4) Don't drink.
Alcohol is rarely known to bring out the best in people. Inebriation coupled with an infinitesimally tiny living space can ignite anyone's temper. And though it's hard to throw punches in a van, other damage can occur and name calling, drunken grudges and personal insults tend to not bode well for a band's long-term stability.
5) Eat well.
They say you body is your temple and when your temple starts to look like a dilapidated relic, fast food on the road is often to blame. A good rule of thumb is this - if a restaurant's main menu options consist primarily of fried foods, stay far, far away. Not only is this type of grub fattening, but it leaves you feeling sluggish and because of the lack of actual nutrients, you'll be hungry again a few hours later. Subway, Quiznos and other options with healthier fare are a better value for your money and will keep you fitting in those skinny jeans.
6) Be on time
6:30, 6:45, 7:05. At 7:22, Band Member X decides to finally show up for your 7:30 gig, armed with excuses ("Traffic was so bad, I've had a really bad day, I just lost track of time,") and none of the equipment he needs ("Oh, dude, does anyone have an extra cable? And a pick? Oh, man, and I forgot to replace my E string!"). Not only is this disrespectful to the other band members, but club owners and promoters don't relish this type of behavior. It's unprofessional, so don't expect to be on their short list of groups to have back at their club.
And bands, if this point refers to someone in the group who is not you, tell them to arrive 30-45 minutes earlier than when they're actually needed. For example, if load-in is at 5:30, tell them 5:00. This works both for arriving at a venue, and picking up people whose sense of time is entirely their own. And if you are responsible for picking up a procrastinator and this first trick doesn't work - leave without them. You will be amazed at how quickly they move when they realize you've left and they're not with you. Repeating this a second time is usually not necessary.
7) Throw away your trash.
There should be absolutely no explanation necessary for this one. If it's a box, bag, or carton with nothing in it, get rid of it. Don't stow it under the seat, toss it in the back or put it in someone else's bag - just throw it away. Why in the world are you keeping it anyway? What good is it possibly going to do you? And do you really like your van smelling of stale, week-old pizza and McDonald's?
And finally:
8) Respect your band mates' personal space, however small it may be. Nothing is more irritating than finding sweaty clothing, reeking shoes, and nasty garbage all around where you rest your head at night, particularly when it's not yours.
Hopefully, these useful tips can ward off fights over common issues. After all, if you're doing it right, being on the road is not only fun, it's also work. Bands need to be at their best to continually give consistent, meaningful first-impressions to crowds, promoters and venue owners. So, bands, good luck and remember, if all else fails, take a deep breath, count to ten and just say "Kum Ba Yah."

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Saturday, August 18, 2012

Fast Internet Music Promotion



When it comes to Internet music promotion, most people become very lost! I don't blame them either because I used to be in the same exact boat. It is often a struggle because many people don't know where to begin or how to begin. It's tough trying to start something when you have no clue where the starting line is. Here are some online music promotion techniques I learned that will help you get started and fast!
1. Create a Blog and Hide it!
Yes, you're reading correctly. The purpose of hiding it is to brand yourself. When I say hide, I mean instead of your blog reading "mymusic.blogspot.com," it will read, "mymusic.com." People will remember "mymusic.com" faster than any "MySpace.com/mymusic" or "YouTube.com/mymusic." First, go to Blogger.com, create a free blog, and add your videos, music, ring tones, albums, T-shirts, and anything else you want to promote. From there, go to GoDaddy.com and purchase a domain name. After purchasing the domain name, there will be a link on your home page titled "domain forwarding." Here, it will give you directions on how to mask your "mymusic.blogspot.com" site and make it look like "mymusic.com." you have just hid your blog and made it look like a professional website.


2. Getting Traffic to It
Online music marketing is simple in terms of branding your site on something you're already selling. On every T-shirt you sell put your website somewhere on it. For every gig you perform, tell people to go to the website. Put it on your CDs, YouTube page, videos, etc. You want your website name to get out as fast as possible but, there is more. There are thousands of article and press release sites on the Internet that allow you to write articles and press releases directing them to your website URL in the article. Some of them are EzineArticles.com, ArticleAlley.com, GoArticles.com, ArticleBase.com, and so on. I can go on forever but these four are extremely powerful for generating website traffic however, if you are going to do it, read 5 or 10 well written articles from each website so you will learn Internet music promotion correctly.
3. Extra Tip Throw Some Ads on It!
Blogger.com has a section in the control panel where you can put Google AdSense on your blog and earn revenue every time someone clicks on an ad. Many people can actually make a good living off of the revenue they get solely from AdSense clicks, so this isn't anything to take lightly.
Most people settle for a job and a boss after getting nowhere close to their music dreams, even knowing this information. Slow income, to no radio play, this doesn't have to be you and; should have never been them.

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Thursday, August 9, 2012

Musicians And Pain



When someone describes dangerous jobs, the first thoughts that come to mind are construction workers, mechanics, or maybe a welder. No one ever really thinks about how painful the music industry can be. When we go to a concert, we enjoy the music, the lights, and the performance of the band. We don't often realize what musicians go through to put on such a great show. Musicians put their heart and soul into their performance on the stage, and no matter their position, that means injuries are bound to happen. The longer a musician continues to perform, the worse those injuries might get.

Being on the stage might look like an easy job, but musicians have to be in great physical condition to put on an energetic show. Long hours of practice and unpredictable hours can lead to fatigue and exhaustion. Cuts and bruises from moving heavy equipment can cause minor aches and pains, but dehydration is a bigger hazard. Musicians burn a lot of energy and sweat out a lot of their fluids. Dehydration can lead to cramps and illness. Many musicians take supplements like Potassium to prevent the effects of hydration like cramps. More serious injuries can occur over a long period of time. When first learning to play, guitarists have to toughen the skin on their fingertips. Until they develop callouses, they often get blisters and bruises. Because of the constant movement and strain on their hands, they also often suffer from arthritis after years of playing. Drummers will experience sore muscles and wrist strain when first learning to play. After years in a band, drummers may develop carpal tunnel syndrome from the constant repetitive motion of drumming. Vocalists have to take better care of themselves throughout their careers. When a vocalist gets sick with a cold or the flu, the show can't go on. Vocalists may experience long term voice strain and increased throat related illnesses due to the long periods of voice strain they subject themselves to.


Not all career related injuries for musicians can be avoided, but musicians should take some precautions to stay in the best health possible. Getting plenty of rest before a show will help avoid fatigue and exhaustion. Try to load vans and do any other heavy preparations the day before the show so the day of the show can be dedicated to rest. Drink a lot of water the day before and the day of each show. Musicians will lose a lot of fluids during the performance, so pre-hydrating will help avoid cramps and keep bodies functioning optimally. Just like any athlete, musicians need to stretch before a performance. If musicians make stretching a habit before performances and practice, their muscles will be better prepared, and they may help avoid some of the ailments listed above.
Musicians sacrifice a lot more than just their time and energy to provide our entertainment. Many musicians experience pain of some sort every time they perform. Taking proper precautions will help alleviate some of the pain, but some amount of pain just can't be avoided. Next time you go to a concert, or listen to the radio, take a minute to consider what that musician is putting their body through to give you a good show.



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Sunday, July 29, 2012

Digital Music Distribution Tips


The main goal of an independent musician is getting the music out there. There is nothing more lethal to an artist of any sort than obscurity. It does not matter if you are the best thing to happen to music since Wolfgang Amadeus, Beethoven or Jimi Hendrix if there is nobody out there listening to you. Fortunately, the Internet has made it a lot easier for independent musicians. It is entirely possible for an indie musician to not only get their music heard, but to actually make a living from it, something that artists like Jonathan Coulton have proved. But in order to do so, you have to get your music distributed.
This is where you hit the downside of the Internet. Because it has made everything so much easier, you now have to work even harder to get your voice heard above the crowd, since everybody and their brother thinks they have got the new sound that will rock the world. You can rise above the crowd. All it takes is some canny marketing and making the best use of your time and energy. Every musician has an audience, you just have to go out there and find it

First and foremost, you need to remember that all the people out there downloading music are not your enemy. They are, in fact, your potential audience and, if you use the download sites correctly, your best friend. This is one of the most efficient ways of getting your music distributed.
So the very first thing you should do is to make sure that your music gets on the download sites and social media networks such as Facebook and MySpace. You then need to make sure your music is available on paid download sites, of which iTunes is the big one. This way, if people like your music and want to get more of it, it will be easy for them to do so.
The next step should be to try and get your music available on Internet radio services like Spotify. Again, this will not make you much, if any, money but it will get your music out there. Likewise, put up some performance videos on YouTube and then link to your other online sites so viewers can buy your music.
All of this should be done in conjunction with aggressive offline tactics including distribution of CDs and download cards at your gigs and through your website. The best way to take advantage of CD sales is to make sure that you are offering them something that they cannot easily get in digital form. Consider adding bonus live versions of songs or maybe some nifty stickers with the CD.

Personally, I always carry fours stock-standard articles that I carry with me as a matter of course. The first is an XLR Male Jack 3 Pin Plug for Microphone Cable. Even though vocalists have the least to maintain as far as equipment, they are predominantly 'ordinary when it comes to actually doing it. These XLR connectors are suitable for audio connections and for connecting microphones and other recording equipment. Features: Brand new and high quality Nickel housing and nickel contacts signed Die-cast assembly with rubber insulation Offering improved protection and shielding suitable for audio connections and connecting microphones and other recording equipment Package Include: 1 x 3 Pin microphone cable plug.

The other 'minor' thing that I carry is a 3.5mm Stereo Jack Plug to 2 RCA Phono Socket. This connects the speaker output of your PC to an amp/HiFi system. Also can be used to connect the headphone socket of MP3 players. Features: Brand new and high quality Gold plated to cut down on interference and enhance the sound Left and right stereo phono sockets Connectors: 2 x RCA plugs to a 3.5mm stereo jack plug Suitable for audio connections and connecting microphones and other recording equipment Package Include: 1 x 3.5mm stereo jack plug. Both of these products are inexpensive but can (and will) save you from more than one embarrassing evening.


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Sunday, July 22, 2012

Your Bands Electronic Press Kit

Freaky Creatures Press KitFreaky Creatures Press Kit (Photo credit: Brandy Shaul)
The main goal in creating a press kit is to generate interest in an artist and the music they play. A press kit includes background information, photos, samples of music, a listing of past and future gigs you have scheduled, and any other pertinent information.
A press kit is used as a way of introducing and artist to newspapers, the media, promoters, and music industry leaders. You can create a press kit that is mailed to the appropriate recipients and it is a good idea to have an electronic form of your press kit that can be emailed and posted on web sites.
Things to include in your press kit:
Offer a limited a mount of information about yourself, your band, and your style of music. Don't give the reader more information than they want. If your introduction is too lengthy, you will lose the interest of your intended audience.


Talk about your music, the way in which you perform your songs, your sound, and who your influences are. You will want to give a good idea of what you may sound like in these descriptions. Do not be afraid to interject a little humor into your descriptions. You will get someone's attention during the very first minute they open your press kit. If you do not captivate them immediately, they will lose interest.
Describe the things that make you special in comparison to everyone else. What are your skills and experience level? Why would a record promoter or executive gain by giving you a chance to record and market your music? Record companies spend a great deal of money in promoting new artists. You will want to make it clear why you would be a good investment.
Include press clippings and quotes as they become available. A remark made about you by a reputable person will go a long way in making your press kit credible. This will let the reader know that you have been recognized as a talent to be reckoned with and could possibly create extra momentum for you while you are trying to launch your career. Whether you are in need of a singer, musician, or actor press kit, recognition from others is a great tool in promoting yourself.
You really only need one page of your press kit to be devoted to a biography and one page that includes quotes and press clippings. This rule stands even in an online portfolio. By keeping each topic on a simple page, you are much more likely to hold the interest of the person who receives your press kit. Make sure the tone of your band press kit is in line with who you are as a person and the type of music you perform.
A sample of your music in the form of a high quality CD or clips that can be heard in an electronic press kit are critical. Make certain you label the CD with your name and contact information. If someone loves your music but has misplaced the rest of your press kit, you will want this information to readily available to them.



Be careful not to overdo the self-promotion. You should be positive and state your ambitions, but shameless self-promotion will make you look unprofessional and less than credible. Also avoid including too much personal information. No one cares (yet) about your first pet, your grades in elementary school, or your personal phobias. Keep the focus on your music and your accomplishments. You want to be sure you do not look desperate for work, even if you really are.
Include a personal cover letter to whomever you send your press kit to, and try to avoid sending your musician press kit unsolicited. It is always better to have a referral from a friend or associate of the person you wish to see your material.

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