Friday, April 26, 2013

Recording Rock Music


As industry insiders, we sometimes forget that when discussing the recording process, the rest of the world really has no idea what we are talking about. Hopefully this will provide an explanation of the song formation process in layman's terms so that there may be less disconnect between the professional and the consumer.
As with any creative process, there is no absolute hard and fast procedure that must be followed stringently, but there is a logical development that all recordings must go through, which includes:
Composition
Arrangement
Recording
Editing
Mixing
Mastering
That being said, this is an explanation of that general process and what takes place during each of these steps.
Composition
Composition is really where a song or piece is born. Preceding this step may be brainstorming and idea formation, but the song actually begins to take a real form and become an entity in itself during this stage.
This is what separates ideas and melodies floating around in the air from actual well-formed songs. There isn't a whole lot to be said concerning Composition, other than it consists of forming a melody (and often basic accompaniment) that flows chronologically from a start to a finish. Lyrics (if applicable) will also likely be written at this time.
Arrangement
Arranging is taking the Composition that has been created and determining what instruments will be used for the recording, writing the parts that those instruments will play, and the tempo (speed, beats per minute) that the song will be played in.
To best illustrate this point, think of the song "What a Wonderful World." The most famous version of this song is arguably the one sung by the great Louis "Satchmo" Armstrong. Compare this to the Ramones version of the same song. Both are based on the same Composition, but with entirely different results based on the fact that they are Arranged differently using very contrasting instrumentation and are at vastly different tempos. (You can use any number of examples to illustrate this principle; "Yesterday", "Happy Birthday", etc.). Arrangement, as with Composition, may range anywhere from informally assigning parts to instruments to drafting the parts using musical notation, all dependent on the preferences of the arranger and the formality of the project.
Recording
Now we start to get a little more technical.
The term Recording is often used to refer to this and the following three steps as a whole, but for simplicity's sake, the term Recording is used here to mean "putting performances to tape" (or as is the case now, a digital format). This is also referred to as Tracking, Cutting Tracks, etc.
Recording Studios have long been somewhat of a mystery to industry outsiders, but basically what takes place during Recording is microphones and various (expensive) sound altering equipment are used to capture a sound being produced in an acoustically tuned room or environment and storing that sound information onto some sort of media (be it magnetic tape, a computer hard drive, or, in the old days, acetate discs).
Generally, a process called Multi-Tracking is used for commercial recordings in which each microphone (and hence, each sound, be it vocals, guitar, or cello) is printed discretely to the storage media to be manipulated at a later time.
To simplify it a bit, the 'normal' stereo recording that a consumer would hear is comprised of two tracks or channels, the Right and the Left. During the Recording or Multi-Tracking stage, there are virtually innumerable quantities of tracks or channels that can each be controlled separately from the other tracks. For instance if you have recorded a vocal part on one track and a guitar part on another, because they were recorded discretely in a Multi-Track setting, the volume of the vocals can be increased or decreased without affecting the sound or volume of the guitar track whatsoever.
In a typical session, what you would be left with after completing the Recording stage is any number of discrete tracks each containing an instrument. An example of a track listing for a rock song might be:
Track 1: Kick Drum
Track 2: Snare Drum
Track 3: High Tom
Track 4: Low Tom
Track 5: Overhead Left
Track 6: Overhead Right
Track 7: Bass Guitar
Track 8: Electric Guitar
Track 9: Acoustic Guitar
Track 10: Keyboard Left
Track 11: Keyboard Right
Track 12: Lead Vocals
Track 13: Background Vocals
Meaning that each of these tracks had a microphone assigned to it for the specific purpose of recording the desired source. (Notice that tracks 1-6 are for various parts of a typical drum set).
Also (not to complicate things further, but...) these instruments need not be recorded at the same time. The bass guitar player could record his/her part on Thursday, and the vocalist might lay down tracks a week later. Basically, because they are on separate tracks, the musicians do not have to be playing at the same time or even in the same place to create a finished product that sounds like they were looking right at each other. This also enables a multi-instrumentalist to record all the instruments themselves and create their own 'virtual' band where they are the only member.
Editing
Had this exercise been written 15 years ago, I would not have included Editing as its own section as it generally takes place during Recording and Mixing on an 'as needed' basis. But with the evolution and general industry acceptance of digital and non-linear recording formats, Editing has become a much more important and functional stage in the creation of a musical work.
Simply put, Editing consists of changing the original recording by way of altering the timing, pitch, or speed of an individual track, or tracks to change the performance. One such common practice is referred to as "comping." Comping is the idea of recording multiple takes of one instrument with the intent of compiling all of the takes into one cohesive take for the purpose of eliminating errors or creating a 'perfect' take.
For instance, a vocalist may sing the same part over and over again making mistakes in different parts on each take. Rather than continuing to search for a complete perfect take, or settling for the best take and having to live with the mistakes, the recording engineer (the guy turning all the knobs ?) will choose the best take and then after identifying each mistake within that take, pull the line, phrase, word, or even syllable from another take where the mistake did not occur and paste that into the correct spot on the best take essentially eliminating the mistake and making it sound like it was performed and recorded without it.
Digitally, this process is simple and can be completed with just a couple of mouse clicks. Using analog tape, it becomes much more cumbersome and requires a series of meticulous tasks to record to a third track while muting and un-muting the source tracks, or pulling out the old razor blade and slicing away.
This is just one example of the use and purpose of Editing. To go into the virtually infinite uses would be long and redundant as the editing limits in the digital domain are nearly limitless.
Mixing
The Mixing stage is necessitated by the differences in the format that is used in the Recording stage and the format that the end consumer is able to use. If you recall, when we finished the Recording stage, we were left with (for example) 13 different tracks, each with it's own instrument. Each of these tracks by now has been edited to contain the best possible performance during the Editing stage, but they are still individual tracks and not one cohesive song that a consumer can pop in the CD player. For argument's sake, we will only discuss Mixing down to stereo and not touch upon surround sound, 5.1, 7.1, 9.1, or any other format as stereo is currently the most generally accepted format (for now...). Mixing is the process of taking all of these individual tracks (in our example, 13) and by way of using sound altering effects, changing volumes, and manipulating perceived position Left and Right (panning), creating a stereo (two track) recording. Think of it in terms of a funnel. The individual tracks are the wide end, and they must be brought together to form two tracks (the narrow end).
Again, we will not go into the intricacies of Mixing in practice, but in order for all of the tracks to sound good together (play nice kids...), they must be twisted, manipulated, affected, squashed, and combed so that they sound just right and like they are all playing together in one space just for the listener instead of all separately and in padded booths like they actually were.
Once this is accomplished, we are left with a stereo (two track) recording with all the instruments sounding great together and the song is nearly finished.
Mastering
This is the final and most often overlooked step in the song creation process. In fact, if you were to ask a group of musicians what mastering is, chances are a good portion would not be able to tell you what it is and why it is so important.
Essentially, Mastering is preparing the final stereo recording for commercial consumption by pumping it up to a usable volume and making sure that the song will sound good on any sound system it plays on, from a home theater system that costs thousands of dollars, to your little tiny, terrible laptop speakers.
Mastering is most important if you have multiple songs and are creating an album or if you are preparing your recording for commercial release. This is because when the Mixing stage is complete, the stereo recordings you are left with were mixed to sound good on the speakers that they were mixed on regardless of how that sound translates to other spaces and speakers. Also, in the case of making an album, you don't want Song #1 to be a whole lot louder than Song #2 or even Song #15. Have you ever listened to a CD where you were constantly adjusting the volume just to maintain a consistent pleasant playback level? This is a CD that has not been mastered (or was mastered poorly). The same applies for making the songs sound like they belong together in that you don't want one song to sound 'tinny' (a.k.a. too much high end equalization) and another 'boomy' (a.k.a. too much low end).
So that explains why Mastering is important for album, but what about commercial releases? Imagine if your un-mastered song were on the radio between two wonderfully mastered songs. You would get swallowed up. Your song may be too quiet, or have too much low end and basically just sound unprofessional by comparison.
As mentioned before, Mastering will also make sure the final product sounds good no matter where it is played or what system it is played on. When making a presentation of your final product to a client, record label, or even friend, you don't want to say, "Sorry, I can only play this through Yamaha NS-10 speakers." And you certainly don't want to be taken by surprise and find out that it sounds bad everywhere but in the studio.
So there you have it. The real deal on how a song is created from Composition to Mastering and now the final product. No more mystery and technical jargon. So now that the cat is out of the bag, everyone can do it all on his/her own right? Wrong. Just knowing an automobile works on an internal combustion engine doesn't mean you can start building your own cars. Audio professionals have spent years learning what to listen for and how to make things sound 'right.' Not information that can be gained in a four-page discourse. Contact your local audio professional to get your project started, but at least now, you'll know what you're in for.

Tuesday, April 2, 2013

Advice For Independent Bands


If only it were so simple in the life of an unsigned band. If you're reading this it's probably because your band is awesome, talented, unique, and... not ready to sign with a label.
"What?? No way!" You say, "we're all super talented and our songs are really well crafted. Of course we're ready."
No, you're not. That's not because your songs aren't good, or you're look isn't right, or any of that other stuff artists tend to over think. It's simply because most musicians tend to forget what half of the "Music Business" is. Business. (And to be honest the balance between "music" and "business" is really more like 20-80, favoring business.)
As much as we wish it were so, talent and skill simply are not good enough to warrant label interest. How many super-talented musicians do you know who are still unsigned? If talent were all it took, wouldn't they already be packing arenas?
The fact is record labels as businesses are looking for something they can cash in on quickly and with as little investment as possible... record labels sign success.
So what does that mean? As an unsigned band, it's up to you to establish a fan base, book shows, record, publish and distribute material, and yes, even make a profit.
Now I know this all sounds backwards. Isn't that what the label is for? In short; not really. At least not in today's music industry. Changes in consumption habits and technology have left record labels less willing to gamble on startup, and even up and coming acts, which means it's now up to unsigned bands to prove their success, and ultimate worth.
But better you're aware of the realities of the music industry earlier, than to haphazardly throw yourself into the mix with no real idea of what you need to accomplish to succeed. As stuffy as it is to talk and think business, it's even more frustrating to see all your efforts end in nothing.
So what can you, the unsigned band, do to become a success? Here are some tips to get you started:
Record Some Music: This seems like a no-brainer, but record something. Anything. Set up a couple mics during practice, or ask a friend with equipment if they'll help you cut a demo. Or even find a studio with affordable rates. There are a variety of ways to get it done. Online classifieds, message boards and schools with audio engineering programs are good places to look.
Give those recordings away (almost) free: At this stage the whole purpose of recording is to give fans something to remember you by. But that doesn't mean you can't get anything out of the transaction. A simple one-page website, or 'landing page', where people can download your stuff in exchange for sharing their email address is a great way to build a fan base. But keep it simple. Include a brief summary of your band, and explain how the process works. The page should have no more than 2 options for visitors: share your email and claim your download, or leave.
Promote the download: Print business cards and hand them out at shows, you can get hundreds for extremely cheap. Promote it on your band's other online sites as well (Facebook, Reverbnation, Twitter, etc.)
Build, and use, an email list: I know, 'who still uses email?' But there's a reason you're doing all this. Firstly it establishes a direct connection with fans who you know are willing to act when it comes to hearing, and staying in the know on what the band is doing. And it's a much more direct method of promoting shows and other happenings than hoping your post will stand out amongst hundreds of updates on Facebook. Second, it proves to labels that your band has an active fan base, willing and excited to be involved with you, and ultimately more likely to financially support your efforts through show attendance and album sales.
Find some signage: On average, new acts only seem to tell an audience the name of the band 2 to 3 times per set, if that. That's not enough to stick with most people, especially in a loud bar or venue. So put your name in writing. The kick drum graphic is a classic, and works great as long as no one is standing in the way. Whatever signage you chose, just make sure it's easy to read for everyone in an audience of 200 or so.
Concerning merchandise: It's awesome! Everyone loves seeing their band's name on tee shirts, stickers, bracelets, buttons, beer cozies and the like. But don't expect to get your money back on them. As an unsigned band these are simply more tools to keep you on the top of people's minds. And you'll likely be giving most of it away for free anyway. I'm not saying avoid merchandise, because it's definitely good to have. And eventually it will be necessary. But do know that there are more efficient ways to build, and showcase, your success.
Obviously this list is far from comprehensive, and there are thousands of other ways to promote your music. But keep in mind that whatever you do, record labels are looking for trackable information that proves you're successful. As an unsigned band, starting with simple, low-cost methods is a great way to establish a foundation and take your first steps.
If you wish to gain more insight into the ongoing changes in the world of independent music, feel free to contact me using the email form below my Bandcamp player.


foxyform