Sunday, October 20, 2013

Don't Spread Your Music Too Thin.

The independent musician is running a business (if they're serious) whether they realise it or not. As a business independent musicians need to be constantly analysing and adapting their marketing strategies at the risk of being left behind.

I remember back when blogging first started in the independent music industry, when people told me, "you need to blog to keep up!" Initially went on a silent protest. Through time, I realised that, as a songwriter, why NOT blog? The thought of more than writing music used to be simply overwhelming at the time. That was in the mid-200's when I entered the online music industry as an independent musician. Further on down the road I became an author.

Then the social networks started popping up, begging for my time and attention.  I all but ignored MySpace, and at first Facebook.  LinkedIn lurked on the horizon, offering a little value if I was looking to poach someone for my company ... and then it all converged into a blizzard of gotta-be-here-hammering-it-daily networks that I felt like I had to invest in.  
Turns out, only a few of them actually drove my independent music business.  The rest are flotsam...time wasters...content vampires.  Through this I've learned that you don't need to be everywhere, because that's like trying to dance your way out of quicksand.  You'll never get there.  
I then deliberately started subscribing to newsletters from businesses; music and otherwise. What the vast majority of these business newsletters had a common thread. I needed to think differently about the rise of social networking and all the opportunities that come with it.  Here's what you should really look at: Are your business targets moving to new streams to find, connect and share? Are they harder to reach with your current marketing and CRM strategies?  If so, then you likely need to setup a new camp, otherwise, wait until you have a real need to make the leap. 
Some people say that it's easy to make this decision based on your type of business: Professional services on LinkedIn, Consumer offerings on Twitter and Pinterest, Technology and media services on Google+ and everybody on Facebook, but I think that's an over-generalization that is disproved by countless case studies. Here's a more scientific way for you to figure out where you need to be.
First, you need to be clear on who your targets are.  By targets, I mean, who do you want your music to reach and who do you want to interact with more often?  For independent musicians the prospective or current music lover represents your top target.  For some independent musicians, reaching self-fulfilling 'statistics' are more critical. Hhmmmm.
Next, the independent musician needs to ask their best customers where they fish for solutions, graze for information and share their content.  Ask them where you can connect with them, share their content, and give them updates and special offers.  Create a survey (no more than seven questions), or better yet, make it part of your ongoing conversations and then distill the information to develop a top three social networks list.  In my experience, my top customer has a media profile that closely resembles my top prospects, so this exercise will scale from current to prospective victories. 
Now, create a program to serve NO MORE than the top three networks.  If you can, limit your work to two.  Often, you'll do this to serve multiple types of targets.  In the case of McGladrey, they invest in LinkedIn for new customers and Facebook to recruit accountants. They use their Twitter account to drive traffic to their blog posts.
In my case, my targets include readers, conference planners and speaking bureau partners.  I work my blog, Facebook, Twitter and LinkedIn (in that order of priority).  I don't 'really' do Google+ or Tumblr .  They don't offer me ROI against my defined targets.  If I tried to do everything, I'd likely be spread too thin.  
Finally: Monitor the results, refresh your survey as often as you see fit and drop dead-weight networks.  So far, my blog and Facebook have generated the most business for me, but Twitter keeps me directly connected to most of my targets.  I've been investing more time in LinkedIn, but haven't seen much results yet...so I might drop it. This way, I don't end up with network creep, where I simply add new ones to the pile, ending up spread out eventually.  
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Wednesday, October 9, 2013

Music Buying Options And Survey

Introduction


This entry is dedicated to giving a brief and objective overview from a musicians perspective of three distributors in the online music industry and the effect that it has on music lovers. They all have their good and not-so-good aspects. At the end of the day, the choice is yours.

iTunes

Without doubt, iTunes are considered to be the most popular music download site worldwide. Their promotional 'pull' is second to none. iTunes has carefully made its' way to the top of the hill to the point where any independent artist who has their music on iTunes are suddenly, without logic, considered a big name.


The myth that people will always buy music at the cheapest price has been blown apart by iTunes. iTunes has become a part of music lovers language. How do I know? I'll tell you why. My "Mean Business" album retails on iTunes at $15.21. The very same album, processed to the same high standards as is required by iTunes can be downloaded on Bandcamp for $7.00.

One would assume that my album sales would be higher on Bandcamp than on iTunesWrong! iTunes sales are exceeding Bandcamp sales by over 25%.

Amazon mp3


Amazon mp3 has always reminded me of the 'little brother' of iTunes. It has less emphasis placed on music but it is worth investigating. As is the case with iTunes, my material on Amazon mp3 is more expensive than my Bandcamp material.

Case in point....my "Nuts And Bolts" E.P.
 on Amazon mp3 sells for $5.34. The "Nuts And Bolts" E.P on Bandcampretails for $4.00Despite this example (there are more), Amazon mp3 outsells Bandcamp by almost 15%

Bandcamp

Ever since discovering Bandcamp by mistake, I have made it my distribution site of choice. Admittedly it doesn't have the flashy graphics, the bells and whistles and so forth that iTunes and Amazon mp3 have. Outside of the 'superficial' glitz, I am amazed that more musicians and music lovers have not embraced it.

Bandcamp has a few qualities that I, a musician, see as a great benefit to my followers and myself. You can
 visit my Bandcamp page and play every song (full length) from every album as often as you wish. No strings attached. The Bandcamp album widget options are designed to fit almost everywhere.

The musician is also able to offer music lovers discounts of varying degrees and can even allow free downloads of an album or a single if they wish. Finally, you (as a member of my mailing list) will be notified in advance of the exact day and time of each new release.

Summary

As I am not particularly knowledgeable about the world of music downloading, I hope that my observations may make things  clearer and make your mp3 downloading an enjoyable and informed affair.
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Monday, September 9, 2013

Should Independent Musicians Allow Free Downloads?

As an independent musician trying to gain exposure in the music business, create some awareness and enthusiasm for your band, but also trying to make a living with your music at the same time you may wonder -- Is it is a good business decision to provide a free download of one of your songs online for fans and/or potential fans?
There are a couple different patterns of thought on this throughout the music industry. To some it still remains a controversial issue among musicians and business people alike. Others may tell you it is a 'given.' I have put together a brief summary of the pros and cons to allowing at least one of your songs from a full length or EP-CD, or a single to be downloaded online for free from a business point of view. Never lose sight of the fact that you and other independent musicians are a business....that is if you want to be viewed superficially as an independent musician, behind the scenes you are a business.
Pros to Allowing a Free Download:
* You are giving your current fan base a way to interact and spread the word about your music 
* You are offering a gift of appreciation to your current fans 
* You are providing an enticement for current fans and potential fans to purchase the entire album once they have had a taste of your single.
* It can be a great promotional tool. You can get setup with promotional postcards to give away at shows which have a promotional code. The fan is directed to a website where they punch in the code and get their free download. This way they really feel like they are getting something of value for free.
Sure, you can always offer fully streaming music which allows fans to listen to  entire music albums without downloading it to their hard-drive or iPod, which will entice them but by giving them a free download you are actually offering them more of a token of appreciation and you are opening a lot of doors with new fans. Whether you know it or not, no matter how encrypted or non-downloadable you think a track may be, it does not take someone who is very tech-savvy to be able to clip it anyway.
Cons to Allowing a Free Download:
* You are losing revenue for each free download 
* You are losing potential revenue for each person the original person who downloaded your song shares the file with. 
* That's about the only con ----
So you have to weigh the two to figure out if it makes sense to offer a free song download. Obviously it does not make sense to offer an entire record for free download. Kind of defeats the purpose of trying to sell records, or does it?
I believe the greater majority of independent music industry labels, business managers, and publicists, will tell you that it probably can't hurt to offer a free download once in a while. You may want to offer it on a limited basis by way of your Newsletter in the course of usual promotion so that you do not lose revenue on a consistent basis. The choice is ultimately yours of course - but again - once in a while should not hurt sales and could potentially increase them in the long run.

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Monday, August 26, 2013

Independent Music Business

Investing in your career as an independent musician is a business venture. It isn't free. I didn't anticipate the journey as I was barely aware of the music industry online when I began and this is just the premise. This is an enterprise almost similar to a start up company in a new music industry where the internet plays a major role in distribution and copyrights. Th upside is...many avenues can be pursued free as opposed to what used to happen in the 'bad old days.'

I fortunately encountered a music industry specialist who produced great results across the independent music spectrum  This guy said he believes there is a free recipe. At this point it is still too early to talk about success as an independent musician or anywhere near it. I still remain optimistic about my career. One can say that being a working artist is a complex adventure. It is. Especially when the economy is still unstable globally. Again, however, there are many avenues that can be investigated and/or pursued for free.
Managing the distribution process is essential; therefore, the use of alternative distribution is mandatory nowadays. Starting with new independent distributor taking a portion of your revenue. This realm is now slowly shifting to the attitude of the independent artist submitting their music free whilst the distributor takes a percentage after a sale. Then satellite radio airing music for free and even malls and grocery stores distribution, the scene is changing rapidly today. A famous digital platform, available though apple computer products, (not to name it) is already challenged with digital rights management technology available for your cell phones and computers.
The use of regular distribution is still possible through regular major labels but is rare and should be embraced when made available. Some structures feed your one single to all kinds of distributors within the whole industry. This particular point will be addressed in a later blog so you may wish to subscribe to this blog for free or sign up to my free mailing list at the end of this entry.
You name the location and independent musicians needs to find its market, such as the appropriate radio stations to air songs. For example, I have read that there are people who are paid to sit down in New York City and wait for the radio reps to listen to your tunes. Later in the game agents, with their business and administration prowess constantly oozing from them, come in to the picture to develop your talent and brand the artist image as an independent artist selling your act and helping you open for major artists. One advise, use email promotion wisely. (see below). It is mandatory. Your own mailing list could become a goldmine and should start helping you selling. It takes time to build a solid list of followers so get to it as soon as you can.
Then it always comes down to the quality of your production, recording and your music and how much people like your stuff, which is only possible if it is good. And it must be good as people in the value chain are taking a little share of your revenue.
It is exciting to develop a universe around art. Nowadays I wonder and realize how many hats an independent artist needs to wear to be capable of entering the music industry. It is business. The golden days is coming leaving space for all kinds of artists and a new industry.
The question is to find out whether or not the independent artist is ready. I do not think too many truly are and I'll probably be shot at dawn for saying this. The difference is; one independent artist and the next one is that one knows how good they are. On the other hand, someone like myself knows how good I'm not. I finally understood the complexity of the new and ever-changing environment and can feel comfortable enough to take myself as an example. Scars and all. We are quick to assume. The industry is changing constantly and reinvents itself. Keep in touch right here.

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Tuesday, August 13, 2013

How To Earn An Income As Independent Musicians

It is extremely difficult for independent musicians to be identified on a large scale in the conventional music industry. Quite often a good musical entity can generate a small fan base but the free marketing capabilities are difficult due to regional limitations and finances. These opportunities are growing as independent musicians are moving onto the internet with the generation of large and free online profiles and the creation of independent band websites. Although these internet opportunities have increased the abilities for an independent band to be found online, there is still a lack of consistent marketing for these underground bands.
There are websites currently on the market that work with new and unsigned bands so that they can grow themselves into a marketable independent band to achieve a global fan base, increase their music popularity, and even make money in the online economy of the internet. The opportunity to compete with other new independent bands is the first chance that working with these sites produces. These sites will offer your group a chance to go head to head with other new indie bands, being as independent rock music is a well liked genre and the fans of the music choosing the winner. This allows your music to be distributed amongst some of the biggest fans of indie rock music, encouraging the spread of your music on a global scale. This free music atmosphere will generate interest in your band and the music that you create. The global market you are now revealing your band to will show the benefits of online competition in contrast to radio competitions and country competitions. Free.
A group can post online videos and gigs that exhibit their performance capabilities in addition to online competitions. This will assist in the generation of local interest as you travel with your band to various gig locations. Using the virtual world of the internet the fans will now have a one click alternative for previewing your new music live and in person. Allowing you to view how your competitors are performing will assure you that you are up to date on the most current trends and visual cues to help to get your fan base to continue to expand is possible with the online videos.
Finally, outside of the opportunity to finding free online fame and spreading your independent music you have the opportunity to market your band through the sale of goods and services. Promotion opportunities that many groups do not have until they are picked up by a label is something that these sites offer your band. You can open an online store, sell clothing and music for free through these websites. Helping to spread your band name and escalating your chances in band growth will be accomplished as indie rock music fans worldwide can sport your band clothing and download your music. Every occurrence they use your music in the different ads they post online, these sites will pay you, in conjunction to your making sales. It's now time to join the online network, that brings together a massive free list of independent musicians all at one place.

Monday, August 5, 2013

Independent Bands And Email Lists

Independent music promotion strategies are the same as the music promotion techniques used by major artists. The main difference, however, is that indie musicians do not have as much financial resources at their disposal as the major record labels do.
As an independent musician artist, you may not get your music advertised to millions via the various forms of offline media, such as in a TV, radio or magazine. You might not even be able to afford to be able to create your own CDs to sell at gigs. But the good news is that no-matter how limited your resources, you can still reach a large audience and make good money using indie music promotion strategies on the Internet.
Whether an independent musician or an artist with a major label behind you, the primary aim of the online music marketing techniques is the same: to develop a relationship with fans to help make sales. When you have developed a relationship with people, it is then much easier to make sales from them.
OK, so let's look at how indie musicians can promote their music on the Internet by using search engine traffic and an email list.
The Email List
The email list is the best way to make sales of your music. Now, when I say "sell your music", this does not have to be CDs that are sent through the post - this can simply be MP3 files that are downloaded.
The email list is such a powerful resource to use in order to make money from your music. It is especially important for indie musicians who do not have all the promotional resources in the world at their disposal.
The email list is so powerful because the people that have joined your email list have an interest in your music - otherwise they would not have signed up! Even with a small list of subscribers, you can make good sales if you handle your email list correctly.
The email list should be used to develop a relationship with your fans. You should be encouraging discussions of music in general with them, asking their thoughts, giving them cool members-only gifts and special offers, and announcing general news in the music world that is likely to interest them. When you have developed a relationship with the readers of your email list and have gained their trust, then they will be so much more likely to buy your music and merchandise when you promote this to them.
Many bands just use the email list as a way of sending out the monthly newsletter. A monthly newsletter is very important (and you should have one), but I think the contact with your fans should be more frequent than the just monthly newsletter. The communication does not always have to be about promoting something. Just sending out general emails to discuss interesting topics is a great way to develop a rapport.
OK, great, "but how exactly do I build my email list if no-one knows about my band in the first place?!" I hear you ask.
Fear not, we will get on to this. But it is important for you to first understand that you should have a means to capture the email addresses of your fans before you start an indie music marketing campaign.
So presuming you have your own website with an email opt-in box in the sidebar, we can now get down to business with getting people to your website. This will be done by using search engine traffic.
Search Engine Traffic
Having your website rank highly on Google for certain keywords can do wonders for your exposure. The good news for musicians is that it does not cost any money to get a high Google ranking and it can be relatively easy to achieve high rankings for certain keywords.
I am sure if you type in your band or musician name into Google, your website will already appear on the first page if you already have a http://www.yourbandname.com domain or social networking page that is. This is great, people who already know that your band exists can now click through to your website and learn more.
But what if people don't know that you exist yet?
It can be very powerful to have your band website appear on the front page of Google for a wide range of search terms other than just your band name.
You should try to get your website ranked highly for more generic terms such as the genre of your music, the geographical area of your band, the type of gigs you perform etc. This way people who are trying to find a new artist in a certain part of the world can find you with a generic search such as "New Jersey Punk Band' or 'Rock Music Gigs in Ontario'.
For certain keywords on the Internet, it can be very hard to rank for them. But music related keywords are much easier to rank for because they are not directly related to selling a certain product. Also, most musicians are not aware of the Internet based indie music marketing techniques that can be used to help them to rank highly on Google.
For example, it would be hard to rank highly on Google for terms related to buying an iPhone as many businesses are in competition for these terms, but competition for music related terms are going to have much less competition.
Think of as many relevant keywords as possible that people could type into Google in order to help them stumble across your band. Then you can try to make your band website (or separate blog posts on your website) rank on the first page of Google for as many of these keywords as possible.
You may find it impossible to rank for very generic terms such as 'indie band' or 'rock music', but more specific terms such as 'indie band Pittsburgh' or 'wedding band Cambridge' or 'singer-songwriter similar to Nelly Furtado' will be more achievable.
In order to rank highly for a certain keyword term you need to have this keyword phrase appear a few times (or at least once) in the text of your website and you also need to have other websites on the Internet linking to your website using your keyword as the anchor text link.
The anchor text is the keyword you wish to rank for, and appears as a link that is highlighted in blue and underlined on a webpage. If many other web pages around the Internet link to your website with this keyword, then Google will rank your band or musician website highly for that term.
The link to your website from another website on the Internet is known as a backlink. The more backlinks you have, the higher your website will rank.
Then as you get more and more traffic to your band website from Google, you will start to build you email list, develop a relationship with more fans, and make more sales.

Monday, July 29, 2013

Free Email List For Independent Musicians

Prior to commencing this entry, I would like to extend a heartfelt "Thank you" to the recent influx of free subscribers and my loyal followers for your support. I suspect that your support means more to me than you know.
No doubt, you and our other independent musicians have been dreaming of a huge and free email list? The kind of list that, just like any other business, with one click of the "send" button generates hordes of fans mobilize to come to see your shows, or play your new track at ReverbNation If not, then shame on you. You are overlooking one of the most powerful tools at your disposal....and it's free! Just look at the 'Free Easy Subscription' form to the top right of this blog. It's as easy as pie, free, right in the readers face, yet unobtrusive and as it says, 'Free Easy Subscription.'
A well maintained and growing email list is a mighty tool. Why? Because it provides a quick and easy way to keep in front of your adoring fans, and it is absolutely FREE. In this digital age, independent musicians can honestly boast about being part of the music business
The sad thing is that most independent musicians drop the ball on building this marketing powerhouse. So, in an effort to stop this business atrocity, I have decided to give you four simple and effective tactics to build that list. If I can do it, so can you.
1. Migidy Mic Check...
Your standing on stage, maybe the beach balls are floating atop the crowd, or the mosh pit has attracted the police, or maybe the fans are singing so loud you can't hear your own music through the stage monitors. Whatever your situation, the fact of the matter is that you have human beings sitting right in front of you, hanging off of your every word, wanting to become your fans!
Do you realize the power of this moment? Right now your audience is focused on you and your music. As hard as it may be to believe, at this very moment, more than anything else, they want more of you. How do you give them what they want? Speak up and offer to get connected.
Tell your audience in your own genuine words that your email list is the way you stay connected to your fans. It is how you pass on latest news and how you notify of your upcoming gigs.
Simple, free and effective. Do not let one gig pass without asking your music fans to get connected.
2. Give it away now...
Ok, you know the value of seizing the moment while you're at the microphone, now lets make signing up a little more enticing.
Do you like free stuff? Who doesn't? We are suckers for trinkets and giveaways. Now just imagine if you were to offer your music fans an opportunity to get something more valuable than a mere trinket. What if you offered them the opportunity to win one of your T-shirts or autographed CDs, or [wait for it...] Both! Oh my, the pandemonium, the crowd goes nuts.
How would this work? Simply hold a contest where the entry form is a piece of paper that asks for your fan's first name and email address. It's that simple. You exchange the chance to win one music CD (your cost under $2) and a T-shirt (your cost around $5) in exchange for the email address of the members of your audience. If the cost of giving away a few pieces of much merch bothers you, just think of the value of only one new fan dragging a friend to your next show, shelling out two covers charges, selling a t-shirt to the friend and both of them telling others at work about their experience... Lets move on.
3. Something Of Value
Ask yourself what the real business objective of the contest mentioned above is? Let me tell you plainly, the objective is to mutually exchange something of value. You offer something of value to your fans in exchange for something of value to you. A surprisingly high value item to your fans is a simple old-fashioned newsletter. You know, the thing with silly facts and stories about you? Offer this gem in exchange for something of value to you - your fan's email address. This is an easy sell because you need their email address to send the newsletter right? It is a natural win-win situation so use it.
4. Point of Sale
Now we're at the end of the show and people are flocking to your merch table. Your latest self-titled music CD is flying off the shelf. Your fans are even picking up that illegible sticker that was designed by your crazy cousin Fred. Are you going to just let them walk away without offering them the chance to stay connected to the band that they just laid down their hard earned cash to buy a recording of?
You have a perfect opportunity while you are counting out their change to "ask them" to sign your concert connection and stay connected to the band. What's the worse they can do, say no?
There you go four tactics you can use tonight to pack fans into your mighty email list. That should get you going. Remember it is the simple and effective tactics performed flawlessly over and over that make you successful. Don't miss a beat and watch that email list grow.
*If you would like me to join your list, simply fill in my email collector (below). I don't spam and would recommend avoiding this very impulsive mistake. Like any other business, building your list does take time.

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Monday, July 15, 2013

Music Sharing And Independent Musicians

Social media sites are one of the best ways to get your new single and album out to the public. It is a given that you will grow and reach a broader fan base if you use these social medias effectively. You've been using social media sites like MySpace, Reverbnation, and Google Play  but why have you not been discovered? Well, here's the problem: 1) these sites are not working for you;instead, you are working for them 2) you are being overshadowed by irrelevant content and famous artists who are getting all of the exposure. Please let me explain...
When you go on MySpace you are just another indie artist uploading music. Commercial artists get all of the spotlight because they have an established fan base given that they are constantly on the radio. When you become a part of MySpace you are just a groupie among celebrities! Now, Reverbnation will distribute your music on iTunes, Spotify and the rest, but of course that service is not free. It does not make sense for a struggling artist to spend money that he or she does not have, but some of us really want to get our music out so we'll pay for anything that might give us a shot. Should you waste your money? I would say no since there are no guarantees that paying will make you a superstar. Your talent should speak for itself, and if it doesn't, then you should use your the money you have to polish your craft. So your last option is (to the untrained analysist) YouTube; that is, in case you envy to be the next Justin Beiber....(or not) but those chances are slim since your fans are more likely to land on a donkey video when they search for your music. So think about it! Are these networks working for you? No!
You should promote your music online to get discovered, but how do you do it? You have to use sites that focus on undiscovered talent instead of the talent that has already been established. If you have to pay for any services, then that site is probably not the right site for you. The free services that a site offers will give you a good idea of what they are about and what they can actually do for your career.
Struggling artists need help getting their music out to the public, so having various social medias work for you all at once is a golden opportunity. Increasing your network is the key to giving you a significant online presence which will ultimately give you more exposure in the industry. A lot of people use social media to promote their work, but few people know how to do it effectively.
At the end of the day, you need all of the help that you can get to grow your career. It's great to put your music on all available networks, but you also have to use networks that want to help you get discovered. For an upcoming artist trying to make a name in the music industry, if you don't have a record label supporting you, the best option is using free networks which will not put a dent in your pocket!

For music fans, all you have to do to show your support for a particular independent musician, 'sharing' to one of the sites at the end of the blog can be as beneficial as an album download.

Thursday, July 4, 2013

Sell Your Independent Music Online

There are a number of different approaches you can take to selling your music online as downloads on the internet. These can supplement the income of a musician. Apart from the obvious choices, there are other, potentially more attractive ideas being developed and evolved on the web.
The first traditional approach is to sign-up to a single website service who sell a artists music on their behalf and take a commission for each sale. They often hold the earnings for a period of time till they have reached a certain sales figure, before making payments.
One advantage is that they normally don't ask for any sign-up fees or monthly fees, so if the artist doesn't sell any music, they haven't lost any money. If they are smaller websites they may give you more promotion than the big boys.
The disadvantages are that the amount one can earn per track is a lot less than the retail price charged, because the service takes a percentage, the prices are often, but not always, charged at a fixed rate set by the web service. Also an artist won't get the money straight away and will invariably have to wait for sales to reach a certain figure before they get paid.
A more recent approach in the last few years is to use a digital distributor, who for a fee will place an artist's music in a number of large well known digital stores. This has the advantage of stocking music in all these stores in one fell swoop, placing music in all these services. The distributor will then collect all the money and from each service and make one single payment to the artist, normally each quarter.
The disadvantage is the artist has to wait many months after having paid, to get music on these services without any guarantees that they will sell anything. Also there is definitely no control over the price an artist's track is sold at, as this is totally dictated by the web services. Also again they have to wait for payments to be made, holding up cash flow whilst they wait. Again after commission the amount they earn is considerable less than via the diy method. iTunes is does have the advantage of hype and artist cling to the hope that if they're on there they will somehow sell music, many artists can't understand why once they're on a big music download service, they're not automatically selling loads of music.
With these big sites they are competing for attention with millions of other artists, the chances of casual browsers discovering and then buying their music is like trying to find a needle in a haystack. It's only the known of artists with some promotional clout and a lot of backing from a label, who will get exposure and the vicious circle continues, even smaller independents have recently campaigned for equal exposure on these services, so as a totally independent artist the exposure is even worse and the odds stacked against them.
What invariable happens is the independent musician has to promote their own music or merchandise and send fans and customers to his or her page on these services, whilst the service gives the artist no exposure, unless by the sheer volume of sales the independent bands selling mp3s can buck the trend and rise in the charts, so listeners become aware of them.
Many artists have used PayPal to
sell their own music CD's for this very same reason and been happy with the independence it brings and extra earnings it generates and the direct customer contact. The issue with selling digital music is it requires some quite sophisticated technology to deliver the music to the customer after the payment is made. This means delivering an instant download link once the payment is completed, which will expire, so people can't share the link, it means providing a dedicated fast download speed to the customer and also providing the customer with a password so they can download the file again if they loose it. For these reasons it's far most cost effective and convenient to use a specialist service.
Also the services often provide a music player so people can preview the music and also a mp3 music widget which can be placed anywhere to promote music with a link directly back to the artists sales page.
The only disadvantage I can think of is that if the artist's don't sell enough they won't cover the monthly fee, but with a 30 day free trial, there's no risk. If you're an independent musician, band or artist who's serious about selling your music online you've got nothing to lose from giving it a go.

Thursday, June 27, 2013

Pay A Price For Independent Musicians Sake

We are much more reliant today than ever before on technology and the many contributions it makes to our lives every second. Perhaps most notable is the many options technology has given to the Internet and the world of entertainment, making many artistic projects and productions, from digital music albums to e-books to short and long films and television programs available to a larger audience of people.
Steadily children that grew up with the Internet and don't remember a time without it are reaching adulthood, and attitudes about both the monetary value of artists' works available online and the cultural value of these works are changing. This revolution began with the introduction of CD's, which became easy to copy and distribute to friends.
There are certainly varying opinions about the worth of downloadable music and purchased music in general; while a younger generation of music lovers is certainly divided on whether music downloaded online should be free music, there are definitely more in that generation deciding that perhaps people should be more freely allowed. When it is so much easier to copy mp3's online and from friends, and also easier to record entire albums in the studio with full digital capabilities, many young music listeners wonder, is a musician's work and the musician him/herself really worth as much as at the dawn of the recording industry?
Many studies have shown that adults that remember a time when recorded music was expensive and more difficult to obtain are much more cognizant and respectful of basic music Copyright Law. They understand why certain laws are in place, and some that are artists themselves have relied on Copyright Law to protect their creative expressions. Copyright Law also allows music and other art forms to perpetuate in the world, and is the reason there is so much variety available.
The music industry has been cracking down on how people get their music recently in response to the increased availability of downloadable music and digital music on the Internet. The music industry was largely unprepared for the sudden introduction of file sharing programs to music lovers, and it has taken several years for them to realize their impact on musicians, songwriters, other music professionals and record companies. Before the Internet, most young people bought CD's, and shared them by simply burning a copy for friends. While this was certainly a violation of Copyright Law, it somehow did not pose as large of a problem as when mp3 players became available and people downloaded free music off the Internet en mass through high-speed connections. The music industry has recently started filing lawsuit after lawsuit to stop this phenomenon and put systems in place to make music lovers pay for downloadable music. As was evidenced in recent lawsuits that were filed against those in small towns in middle America, you do not have to be high profile to suffer consequences for violating the law when it comes to digital music.
The industry has been driving hard to try to get the public to recognize that not paying for music takes money away from artists and musicians that they deserve for their hard work. While music is a source of entertainment and a cultural commodity for most, for those involved in creating it, it is a job that they rely on to make lives for themselves. Like any other professional, musicians can't be expected to do their work for free. While the amount some receive is certainly debatable, what is not debatable is that they should receive something. The latest drive to enforce Copyright Law by the music industry is causing a stir among young people. New anti-piracy software is now being put on CD's to cut down on illegal CD copying. The software prevents listeners from burning the CD more than five times.
Teens especially are noting that this will not stop others from discovering new ways to get music. Many adults agree that someone is bound to come up with a way around the software, as technology always seems to find a way to surmount obstacles that prevent free sharing of music, DVD's and other media.
Many teens note that there is an obvious and simple way around the anti-piracy software; all a person has to do is make a copy of the CD once and then use the copy to make more copies. Those invested in the downloadable music and digital music craze feel the anti-piracy software is really just a way to slow down some of the most avid copiers while the industry thinks of a more permanent solution.
Other teens support these new attempts to prevent people from getting music for free. They feel that music is a valuable part of everyone's lives that touches so many aspects that certainly free music or even cheap music should not even be an option. They fully understand why musicians deserve to be paid for the privilege of owning and listening to their music over and over again.
So what are some alternatives to illegally downloading digital music or free music?
There are many services that provide low-cost and virtually free music for professionals and individuals simply hoping to expand their music collection. For those still entrenched in the CD movement, there are some subscription services in development that will allow people to freely share unlimited CD's through the mail at very low cost and without violating Copyright Law.
As more services for downloadable music and digital music arrive on the scene and make a more competitive market, track downloads and album downloads are becoming cheaper. Even iTunes offers songs as 99 cents apiece, and entire albums at cut rates, so even young people can afford to buy music legally to enjoy.
As an alternative to digital music provided by major music providers, reputable royalty free music companies are bringing original tracks of music plus many high quality royalty free music versions of some favorite classical pieces to listeners at affordable prices and sometimes even free. Royalty free music companies such as Royalty Free Music.com offer huge and very comprehensive downloadable music libraries with collections from every genre from classical and jazz to rock, techno, dance and Hip Hop. And with royalty free music, you pay to satisfy Copyright Law upfront so you don't have to worry later about any additional fees. Many royalty free music companies even offer totally free music that is of excellent quality and different from anything else available.
The point with digital music is that listeners will continue to try to find ways to get free or cheap music; at this stage of technology, finding loopholes and ways that allow for freer sharing of information is just human nature.

Friday, April 26, 2013

Recording Rock Music


As industry insiders, we sometimes forget that when discussing the recording process, the rest of the world really has no idea what we are talking about. Hopefully this will provide an explanation of the song formation process in layman's terms so that there may be less disconnect between the professional and the consumer.
As with any creative process, there is no absolute hard and fast procedure that must be followed stringently, but there is a logical development that all recordings must go through, which includes:
Composition
Arrangement
Recording
Editing
Mixing
Mastering
That being said, this is an explanation of that general process and what takes place during each of these steps.
Composition
Composition is really where a song or piece is born. Preceding this step may be brainstorming and idea formation, but the song actually begins to take a real form and become an entity in itself during this stage.
This is what separates ideas and melodies floating around in the air from actual well-formed songs. There isn't a whole lot to be said concerning Composition, other than it consists of forming a melody (and often basic accompaniment) that flows chronologically from a start to a finish. Lyrics (if applicable) will also likely be written at this time.
Arrangement
Arranging is taking the Composition that has been created and determining what instruments will be used for the recording, writing the parts that those instruments will play, and the tempo (speed, beats per minute) that the song will be played in.
To best illustrate this point, think of the song "What a Wonderful World." The most famous version of this song is arguably the one sung by the great Louis "Satchmo" Armstrong. Compare this to the Ramones version of the same song. Both are based on the same Composition, but with entirely different results based on the fact that they are Arranged differently using very contrasting instrumentation and are at vastly different tempos. (You can use any number of examples to illustrate this principle; "Yesterday", "Happy Birthday", etc.). Arrangement, as with Composition, may range anywhere from informally assigning parts to instruments to drafting the parts using musical notation, all dependent on the preferences of the arranger and the formality of the project.
Recording
Now we start to get a little more technical.
The term Recording is often used to refer to this and the following three steps as a whole, but for simplicity's sake, the term Recording is used here to mean "putting performances to tape" (or as is the case now, a digital format). This is also referred to as Tracking, Cutting Tracks, etc.
Recording Studios have long been somewhat of a mystery to industry outsiders, but basically what takes place during Recording is microphones and various (expensive) sound altering equipment are used to capture a sound being produced in an acoustically tuned room or environment and storing that sound information onto some sort of media (be it magnetic tape, a computer hard drive, or, in the old days, acetate discs).
Generally, a process called Multi-Tracking is used for commercial recordings in which each microphone (and hence, each sound, be it vocals, guitar, or cello) is printed discretely to the storage media to be manipulated at a later time.
To simplify it a bit, the 'normal' stereo recording that a consumer would hear is comprised of two tracks or channels, the Right and the Left. During the Recording or Multi-Tracking stage, there are virtually innumerable quantities of tracks or channels that can each be controlled separately from the other tracks. For instance if you have recorded a vocal part on one track and a guitar part on another, because they were recorded discretely in a Multi-Track setting, the volume of the vocals can be increased or decreased without affecting the sound or volume of the guitar track whatsoever.
In a typical session, what you would be left with after completing the Recording stage is any number of discrete tracks each containing an instrument. An example of a track listing for a rock song might be:
Track 1: Kick Drum
Track 2: Snare Drum
Track 3: High Tom
Track 4: Low Tom
Track 5: Overhead Left
Track 6: Overhead Right
Track 7: Bass Guitar
Track 8: Electric Guitar
Track 9: Acoustic Guitar
Track 10: Keyboard Left
Track 11: Keyboard Right
Track 12: Lead Vocals
Track 13: Background Vocals
Meaning that each of these tracks had a microphone assigned to it for the specific purpose of recording the desired source. (Notice that tracks 1-6 are for various parts of a typical drum set).
Also (not to complicate things further, but...) these instruments need not be recorded at the same time. The bass guitar player could record his/her part on Thursday, and the vocalist might lay down tracks a week later. Basically, because they are on separate tracks, the musicians do not have to be playing at the same time or even in the same place to create a finished product that sounds like they were looking right at each other. This also enables a multi-instrumentalist to record all the instruments themselves and create their own 'virtual' band where they are the only member.
Editing
Had this exercise been written 15 years ago, I would not have included Editing as its own section as it generally takes place during Recording and Mixing on an 'as needed' basis. But with the evolution and general industry acceptance of digital and non-linear recording formats, Editing has become a much more important and functional stage in the creation of a musical work.
Simply put, Editing consists of changing the original recording by way of altering the timing, pitch, or speed of an individual track, or tracks to change the performance. One such common practice is referred to as "comping." Comping is the idea of recording multiple takes of one instrument with the intent of compiling all of the takes into one cohesive take for the purpose of eliminating errors or creating a 'perfect' take.
For instance, a vocalist may sing the same part over and over again making mistakes in different parts on each take. Rather than continuing to search for a complete perfect take, or settling for the best take and having to live with the mistakes, the recording engineer (the guy turning all the knobs ?) will choose the best take and then after identifying each mistake within that take, pull the line, phrase, word, or even syllable from another take where the mistake did not occur and paste that into the correct spot on the best take essentially eliminating the mistake and making it sound like it was performed and recorded without it.
Digitally, this process is simple and can be completed with just a couple of mouse clicks. Using analog tape, it becomes much more cumbersome and requires a series of meticulous tasks to record to a third track while muting and un-muting the source tracks, or pulling out the old razor blade and slicing away.
This is just one example of the use and purpose of Editing. To go into the virtually infinite uses would be long and redundant as the editing limits in the digital domain are nearly limitless.
Mixing
The Mixing stage is necessitated by the differences in the format that is used in the Recording stage and the format that the end consumer is able to use. If you recall, when we finished the Recording stage, we were left with (for example) 13 different tracks, each with it's own instrument. Each of these tracks by now has been edited to contain the best possible performance during the Editing stage, but they are still individual tracks and not one cohesive song that a consumer can pop in the CD player. For argument's sake, we will only discuss Mixing down to stereo and not touch upon surround sound, 5.1, 7.1, 9.1, or any other format as stereo is currently the most generally accepted format (for now...). Mixing is the process of taking all of these individual tracks (in our example, 13) and by way of using sound altering effects, changing volumes, and manipulating perceived position Left and Right (panning), creating a stereo (two track) recording. Think of it in terms of a funnel. The individual tracks are the wide end, and they must be brought together to form two tracks (the narrow end).
Again, we will not go into the intricacies of Mixing in practice, but in order for all of the tracks to sound good together (play nice kids...), they must be twisted, manipulated, affected, squashed, and combed so that they sound just right and like they are all playing together in one space just for the listener instead of all separately and in padded booths like they actually were.
Once this is accomplished, we are left with a stereo (two track) recording with all the instruments sounding great together and the song is nearly finished.
Mastering
This is the final and most often overlooked step in the song creation process. In fact, if you were to ask a group of musicians what mastering is, chances are a good portion would not be able to tell you what it is and why it is so important.
Essentially, Mastering is preparing the final stereo recording for commercial consumption by pumping it up to a usable volume and making sure that the song will sound good on any sound system it plays on, from a home theater system that costs thousands of dollars, to your little tiny, terrible laptop speakers.
Mastering is most important if you have multiple songs and are creating an album or if you are preparing your recording for commercial release. This is because when the Mixing stage is complete, the stereo recordings you are left with were mixed to sound good on the speakers that they were mixed on regardless of how that sound translates to other spaces and speakers. Also, in the case of making an album, you don't want Song #1 to be a whole lot louder than Song #2 or even Song #15. Have you ever listened to a CD where you were constantly adjusting the volume just to maintain a consistent pleasant playback level? This is a CD that has not been mastered (or was mastered poorly). The same applies for making the songs sound like they belong together in that you don't want one song to sound 'tinny' (a.k.a. too much high end equalization) and another 'boomy' (a.k.a. too much low end).
So that explains why Mastering is important for album, but what about commercial releases? Imagine if your un-mastered song were on the radio between two wonderfully mastered songs. You would get swallowed up. Your song may be too quiet, or have too much low end and basically just sound unprofessional by comparison.
As mentioned before, Mastering will also make sure the final product sounds good no matter where it is played or what system it is played on. When making a presentation of your final product to a client, record label, or even friend, you don't want to say, "Sorry, I can only play this through Yamaha NS-10 speakers." And you certainly don't want to be taken by surprise and find out that it sounds bad everywhere but in the studio.
So there you have it. The real deal on how a song is created from Composition to Mastering and now the final product. No more mystery and technical jargon. So now that the cat is out of the bag, everyone can do it all on his/her own right? Wrong. Just knowing an automobile works on an internal combustion engine doesn't mean you can start building your own cars. Audio professionals have spent years learning what to listen for and how to make things sound 'right.' Not information that can be gained in a four-page discourse. Contact your local audio professional to get your project started, but at least now, you'll know what you're in for.