Social media sites are one of the best ways to get your new single and album out to the public. It is a given that you will grow and reach a broader fan base if you use these social medias effectively. You've been using social media sites like MySpace, Reverbnation, and Google Play but why have you not been discovered? Well, here's the problem: 1) these sites are not working for you;instead, you are working for them 2) you are being overshadowed by irrelevant content and famous artists who are getting all of the exposure. Please let me explain...
When you go on MySpace you are just another indie artist uploading music. Commercial artists get all of the spotlight because they have an established fan base given that they are constantly on the radio. When you become a part of MySpace you are just a groupie among celebrities! Now, Reverbnation will distribute your music on iTunes, Spotify and the rest, but of course that service is not free. It does not make sense for a struggling artist to spend money that he or she does not have, but some of us really want to get our music out so we'll pay for anything that might give us a shot. Should you waste your money? I would say no since there are no guarantees that paying will make you a superstar. Your talent should speak for itself, and if it doesn't, then you should use your the money you have to polish your craft. So your last option is (to the untrained analysist) YouTube; that is, in case you envy to be the next Justin Beiber....(or not) but those chances are slim since your fans are more likely to land on a donkey video when they search for your music. So think about it! Are these networks working for you? No!
You should promote your music online to get discovered, but how do you do it? You have to use sites that focus on undiscovered talent instead of the talent that has already been established. If you have to pay for any services, then that site is probably not the right site for you. The free services that a site offers will give you a good idea of what they are about and what they can actually do for your career.
Struggling artists need help getting their music out to the public, so having various social medias work for you all at once is a golden opportunity. Increasing your network is the key to giving you a significant online presence which will ultimately give you more exposure in the industry. A lot of people use social media to promote their work, but few people know how to do it effectively.
At the end of the day, you need all of the help that you can get to grow your career. It's great to put your music on all available networks, but you also have to use networks that want to help you get discovered. For an upcoming artist trying to make a name in the music industry, if you don't have a record label supporting you, the best option is using free networks which will not put a dent in your pocket!
For music fans, all you have to do to show your support for a particular independent musician, 'sharing' to one of the sites at the end of the blog can be as beneficial as an album download.
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